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The Fitness Zone

Turn your passion for fitness into a business
May 11, 2011 | by Rosemary Marchese

Do you spend a lot of your waking hours at the gym, running the streets or some form of exercise?Why not start a fitness business? With the right qualifications and desire to succeed you can turn your passion for health and well-being into a business.

What I love about this industry is the healthy, positive and motivating aspects of reaching your full health and business potential.I hope I'm not waxing too lyrical here, but there is just something about being healthy together with reaching your financial and business goals, that give your life a dimension of energy and enthusiasm that will attract opportunities and people to your door.

So now we've got the dream and commitment bit out of the way, it's down to the nitty-gritty of building a business.It might seem a little daunting and a bit scary after all if you're putting yourself out there then you're taking a risk.But it's a good risk as the odds are in your favour if you're already passionate about fitness.This passion will naturally move you onto to the next challenge.

Seek the experience and support of a trusted business mentor to help you define your goals.Go online and print a business plan template to identify your goals and timeframes.You'll also want to look at the industries you're interested in working in.Do you want to be a mobile personal trainer?Then seek the experience of someone who is already in the field to give you valuable advice and expertise.Once you've defined your goals and market niche, then choose the appropriate qualification and get started.The institute offers a great dual qualification in personal training and business what a great start to building a successful health and business career right there!

If you choose to study part time, then you can be working during the remaining hours of the week to start building your client base. As Walt Disney once said If you can dream it, you can achieve it.

About Rosemary Marchese

Rose has a degree in physiotherapy, and over 20 years’ experience in the fitness industry as an author, freelance writer, trainer and assessor. She has also been a Group Exercise Instructor and Personal Trainer, as well as Editor of Fitness Pro and Clean Eating Australia magazine and author of The Essential Guide to Fitness: For the Fitness Instructor. Rose now develops learning materials for the Australian Institute of Fitness, ensuring that courses are evidence-based and innovative.

This content is not intended to be used as individual health or fitness advice divorced from that imparted by medical, health or fitness professionals. Medical clearance should always be sought before commencing an exercise regime. The Institute and the authors do no take any responsibility for accident or injury caused as a result of this information.

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