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Coaches and Ambassador


Michelle Bridges

Michelle Bridges

The most popular Personal Trainer in Australia, Michelle Bridges rose to fame on Channel Ten's The Biggest Loser after she first appeared in 2007. Michelle Bridges has been an ambassador for Australian Institute of Fitness for the past few years, encouraging others to get certified with the Institute, just as she did. Michelle has lived and breathed fitness all her life, and was even taking group exercise classes at her school from the early age of 14. She now has her own weight loss program and has written three books. "Think you've got what it takes to be a world-class Personal Trainer, you'll need passion, commitment and a great qualification. Give Australian Institute of Fitness a call on 1300 669 669." 


Our Coaches are dedicated fitness professionals who specialise in the area of fitness education. With over 13 campuses across Australia and in excess of 75 Coaches nationally, we'd need a tonne of space to cover them all! So instead we have described the various Coach roles and profiled just a few of our fabulous Coaches who are typical of the high standard and experience on our Training Team.

Michelle Bridges, Matt Shirvington and some of our great Course Coaches

(Main Pic) Michelle Bridges, Matt Shirvington and some of our great Course Coaches

Course Coach

Our Course Coaches are on campus, face-to-face with our Friends (students), training, guiding and encouraging them in the training room and on the gym floor. They empower, excite and energise our students to have fun as they learn. Experience has taught us that when our Friends are laughing, they are listening; and when they are listening they are learning. Hence we employ a variety of teaching styles and incorporate fun, accelerated learning techniques into our delivery of programs, to assist Friends in grasping concepts quicker and remembering information for longer. Coach in classroomAll of our Coaches are qualified Personal Trainers and/or Massage Therapists, who hold a Certificate IV in Training and Assessment (or equivalent); have currency in First Aid and have obtained a Working With Children Check. In addition, many hold relevant higher education qualifications at an undergraduate and/or postgraduate level, and/or qualifications in the areas of massage and business. But most of all, they have a wealth of experience in the health and fitness industry and demonstrate a genuine desire to empower our Friends to excel in their chosen fitness careers.

Course eCoach

Our eCoaches guide and encourage our eFriends - students who study online via the Institute's eCampus. eCoaches provide support, feedback, and direction to our eFriends to ensure they achieve success throughout their online fitness studies and stay on track. They are available to assist eFriends with any queries and maintain regular contact with them to keep them focused and motivated to achieve their goal. eCoaches have similar qualifications to our face-to-face Coaches and in addition, have the IT savvy to conduct virtual classrooms and assist eFriends navigate their way around eCampus.

Master Coach - Fitness

Each region has a Master Coach who oversees the team. As an exemplary Coach, the Master Coach has all the qualifications described above plus a relevant tertiary qualification such as Human Movement, Sports Science, Exercise Physiology, Physical Education or Physiotherapy to name a few. This Coach also has extensive experience in two key areas being the Institute's curriculum and years of involvement in the fitness industry.

The Master Coach is in the classroom but has the added responsibilities of ensuring high quality delivery of curriculum across the region. And, the Master Coach coordinates and conducts high-level, on-going training and professional development for the Coaching team to ensure they are continuously improving upon their professional practice.

The Master Coach contributes to the continuous improvement strategy and is an integral member of the National Training Team that ensures the Institute has one great way of training across Australia!

Training Team Captain

Each region has a Training Team Captain who provides exceptional leadership and management of the Training Team. The Training Team Captain is also an integral member of the National Training Team and deals with the business of training.

Experienced Coaches and fitness business managers, these Captains have extensive experience in working with fitness professionals and guiding teams to high quality outcomes. As educational managers, they are committed to ensuring Friends achieve their fitness goals in a supportive and nurturing environment that promotes life long learning.

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