Study Modes
12 weeks

Course overview

Many fitness and massage professionals own and operate their own businesses, often from their earliest days working in the industry. A common challenge, encountered by even those who have completed business courses, is how to apply business skills to their specific circumstances.

Fitness Business Essentials from the Australian Institute of Fitness is different to other business courses. Tailored to the unique requirements of the fitness and massage industries, and with a focus on the latest digital marketing practices and trends, you can be confident that what you learn is relevant, practical and able to be put into practice from the word go.

Fitness Business Essentials arms students with the essential tools, know-how and confidence to successfully run their own businesses for the long-term. Our unique, custom curriculum includes a unit in which you design and launch your own website, and also uses realistic industry case studies to build experience in applying best practice business methodology in simulated real-world scenarios. These, and many other course inclusions, increase your chances of sustained business success within the fitness and massage industries.

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Who this course is for

  • Personal Trainers and Massage Therapists looking to grow a successful business
  • People who are unsure or not confident about sales, and converting prospective leads into paying clients
  • Those wanting a long and successful career in the fitness or massage industry


You’ll set yourself up for success by learning how to identify business opportunities and grow your fitness or massage business through marketing. You’ll learn how to create and close a sales opportunity, and keep your clients coming back for more.

Our Coaches

AIF’s Fitness Business Essential Coaches all have teaching and business qualifications and their own personal training and/or massage businesses. They’re extremely passionate about both the industry, and helping you succeed.

Career opportunities

  • Self-employed Personal Trainer or Massage Therapist
  • Fitness or massage business owners
  • Personal Training, Fitness or Massage Therapy Manager
  • Gym or Health Club Manager

Training & assessment

Delivered online, students implement practical strategies from day one. Assessments emulate real-world scenarios, and focus on student development through role plays, case studies, written tasks, presentations and group project work.

Entry requirements

To be eligible for this course students must have a keen interest in operating a fitness or massage business, meet the Australian Institute of Fitness’ acceptance criteria, and have access to a laptop or tablet and internet.

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Units of Competency

Competency CodeCompetency TitleTraining Package
BSBMKG510Plan e-marketing communicationsHealth
BSBCUS402Address customer needsFitness
BSBCUE304Provide sales solutions to customersFitness

Study areas

Module 1: Digital marketing to grow your business

  • Marketing strategy and business goals
  • eMarketing tools and approaches
  • Developing an eMarketing brief
  • Identifying successful websites
  • Measuring a website’s success
  • Designing and building your own website
  • Website strategy

Module 2: How to attract and keep clients

  • Identifying and understanding customer needs
  • Satisfying complex customer needs
  • Closing the sale
  • Keeping sales records
  • Providing sales support
  • Managing networks for customer needs
  • Time management and systems

Module 3: Secrets to success 

  • Your essential business toolkit
  • Common scenarios in your first six months
  • How to ensure long-term success
  • Warrior success stories
  • Review of AIF ambassadors


Still have questions? Check out more FAQs here or speak with our friendly Careers Team on 1300 669 699

What are the entry requirements at the Australian Institute of Fitness?

Each student must meet our acceptance criteria and age requirements before studying with AIF. The AIF acceptance criteria assesses the skills and values of each and every student, such as punctuality and attitude, ensuring we are bringing the best people into the industry. We also verify you have the tools required to succeed, necessary written and verbal communication skills, and are committed to your goal.

How old do I have to be to study at the Australian Institute of Fitness?

You must meet the age requirements for the course you intend to study. To study a Certificate III in Fitness (SIS30315) you must be at least 16 years old on your course commencement date. For a Certificate IV in Fitness (SIS40210) you must be at least 17 years old on your course commencement date. To study for a career in massage with AIF, you must be at least 18 years old on your course commencement date.

How much does it cost to study at the Australian Institute of Fitness?

Tuition cost varies depending on course, study modality and applicable scholarships. We have multiple payment options available, including Study Loans, which our Careers Team will discuss to find the option that suits you.

How often do courses start at the Australian Institute of Fitness?

If you want to study on campus with AIF, we typically have multiple courses running at a time, along with new intakes launching regularly. Additionally, our Online modality commences every second month. With our variety of modalities and course start dates, you can start studying how you want, sooner, with AIF.

What modes of study are available at the Australian Institute of Fitness?

At AIF, you can choose to study in the way that suits you. We have full-time or part-time options available for on-campus study. Alternatively, study online with our self-paced online modality, as well as Online Plus+, our guided online option for those who prefer more interaction with their coaches and peers. Some courses are available online-only and some are on-campus only: check out more information about the qualification you are interested in for details on the study options available.

Does AIF help you get a job once you have completed your course?

With AIF, you’ll receive the support you need to position yourself for success in the fitness industry. Our Career Scouts ensure our students have the most up-to-date and relevant information regarding fitness industry roles and connect you with job opportunities with our many Career Partners. You’ll also have access to regular industry presentations and our famous F.I.R.E nights (Fitness Industry Recruitment Expos) where you can meet key industry employers and secure a job or trainer experience placement. You can also find job opportunities from our Career Partners on Australia’s best fitness careers website, fitnesscareers.com.au.

What makes our eCampus options superior to other online learning?

For us, experience is everything. That’s why our students regularly score our course experience at over 9 out of 10. Our unique eCampus platform allows you to study in your own space, at your own pace. With access to virtual classrooms and interactive webinars, you’ll have the best tools and knowledge to succeed as a fitness professional. That’s why our online course boasts a graduation rate almost 4 times higher than the industry average.

Who is going to be coaching me and what experience do they have?

When we ask our students what they love most about their experience at the AIF, our Coaches continually rank as a standout feature of the course. We believe this is one of the reasons our students regularly score our course experience at over 9 out of 10. Our highly qualified team of Coaches bring passion and commitment to their teaching, ensuring all areas of learning are delivered in a fun and engaging way. They have many years experience working with a huge range of personal training clients, from elite sportspeople to those new to fitness, and many also present at fitness conventions and write for reputable fitness resources. Check out our coach profiles here to find out more about our coaching team!


Here's why more
students learn with AIF

Train where the BEST train

Follow in the footsteps of the people who set the standard. Our graduates help us to keep raising the bar in the industry so you can rest assured that our training is the best of the best.

Fulfil your BEST potential

Be the best you can be and build your best career with our Career Head-Start Service™, providing unrivalled access to working opportunities. Become an industry leader.

Be part of the BEST Community

We are a community of leaders, past, present and future. Access our content, news, events and extra-curricular course and career upgrades.

The BEST facilities & support

We help our students to become their best every step of the way. With the tools & facilities you need to succeed and Support Plus™, our Coaches are available when you need and how you need.

“I honestly wish my time wasn't over at the campus because I loved the experience, the coaches, and my class so much. Being at the Australian Institute of Fitness has absolutely changed my life!”

Lauren Patterson
AIF graduate, Social Media Influencer and Fitness Blogger

“My experience at the Australian Institute of Fitness was nothing short of amazing! The facilities were impeccable, course information engaging and most importantly the learning aspect was made fun with great people”

Jenna Douros
AIF graduate, Social Media Influencer, Oxygen Cover Girl and Gold's Gym Ambassador

Gain your career advantage with the most recognised health and fitness education in the industry.

Speak with our friendly Careers Team on
1300 669 669 or enquire now online.

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