Fitness training organisation joins forces with nutrition platform to help personal trainers expand their service offerings.
Australia’s leading fitness educator, the Australian Institute of Fitness (AIF), has announced a new partnership with LEAN that paves the way for its graduate PTs to further elevate their professionalism.
LEAN is a revolutionary Australian-based software and coaching system that connects the nutrition expertise of qualified dietitians and the training know-how of fitness professionals. For a long time, personal trainers have been limited in their abilities to provide expert, more technical based nutrition support to their clients due to it not falling into their scope of practice. With nutrition being an essential service for weight loss as well as clients often looking to their PT for this help and insight on the topic, LEAN’s technology truly is a game-changer for the fitness industry.
LEAN is a dietitian created and managed service in the form of a dynamic, highly automated, custom-built online platform. Personal trainers can use it to generate specialised, technical meal plans for their personal training clients and, if required, LEAN’s dietitians can also provide consultation through video conference or phone when a client needs further, more specialised support. Not only that, personal trainers will also receive training in LEAN Coaching so that they can assist their clients in the areas of behavioural change, nutrition, wellness and lifestyle coaching.
Clients who choose to have this service included as part of their personal training package will have access to 7-day meal plans, shopping lists, recipe and information sheets and videos of LEAN’s dietitians explaining the meal plan in detail. The meal plans cater to all dietary types, including vegetarian, plant-based and gluten free clients, as well as personal preferences such as higher protein or lower carb diets.
By partnering with LEAN, AIF is able to teach its personal trainer students to use the LEAN platform and LEAN Coaching through an online nutrition course and webinar, thereby equipping them with the tools to deliver a more complete service to their clients when they graduate and start working in the industry.
Welcoming the new partnership, AIF’s Head of Operations, Kim Horner, said “LEAN has opened up a world of possibility for personal trainers who are looking to deliver a more comprehensive service and create a new revenue stream by diversifying their offerings. This partnership between AIF and LEAN provides them with the opportunity to support their clients through their stages of change by delivering expert services in both training and nutrition. We look forward to elevating our students’ nutrition capabilities and helping them gain a further advantage in the fitness industry.”
LEAN’s Founder & Managing Director, Mike O’Sullivan, added “We are looking forward to working closely with AIF through our partnership – it’s great that such a reputable training organisation is delivering our course. Fitness, personal training and gyms are vital, front-line services toward better mental, physical and preventative health in our society. It’s been a tough 18 months, but as things begin to open up I predict a tsunami of returning as well as new training clients, and having the winning combination of exercise, meal planning, nutrition and lifestyle coaching will make a huge difference.
The rollout of LEAN is one of the most significant steps towards finally connecting allied health expertise with fitness expertise in an innovative, collaborative and scalable nutrition software solution. Our absolute focus is on supporting the PTs and the gyms specific to their needs.