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The Fitness Zone

7 Ways to Build Your Personal Training Community
February 23, 2014

Australian Institute of Fitness Queensland Fitness Coach Rebecca Cort has helped several fitness businesses achieve success. Here are her seven tips on how to build your army as a Personal Trainer.

  • Choose your community. Know this now - not everyone will be right for your community, and your community won't be right for everyone. Accept this. Don't change who you are, what your essential product is or the standards and core values of your community for anyone.
  • Get your community together. This can be through social events, Facebook, Instagram, group classes, scoreboards, whiteboards, games days, fun runs. You get the picture.
  • It's your community. See your clients as individuals within a whole community.
  • Protect your culture. A coach once said that he built his community with blood and tears and wouldn't accept any negative behaviour or attitude. It starts and ends with you. Foster the culture you want and protect it. This applies to movement and training standards also.
  • Don't dilute your product. Don't believe for a second that undercutting your competition will give you an advantage. If your clients believe in your product they will pay for it.
  • Don't give up. There will be obstacles, and you will have setbacks and feel defeated at times, but stay committed. You have two choices, stop now or keep going. So keep going.
  • Get off the beaten path. Tomb raider, Indiana Jones and Crocodile Dundee wouldn't have gotten anywhere if they had stayed on the express-lane. Sometimes you've got to get lost to get found. Your unique selling point isn't in your water bottle feeding and towel-giving prowess it's in your ability to be intelligent, innovative, explore and create challenge and adventure. Go forth and conquer!
This content is not intended to be used as individual health or fitness advice divorced from that imparted by medical, health or fitness professionals. Medical clearance should always be sought before commencing an exercise regime. The Institute and the authors do no take any responsibility for accident or injury caused as a result of this information.

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