The Fitness Zone
Every Personal Trainer or Fitness Instructor can have a slightly different focus, such as weight loss, sports specific training or weight training. What makes you successful though is having a consistent message, and an interesting delivery of that message.
Fitness trainers often face a big challenge from the moment they start their careers; many courses prepare you for the theoretical aspect of training a client, but not the practical.
We've mentioned before business skills are important, but so too is knowing your clients.
Do some need a gentle nudge when they seem to be flagging? Do others need the odd phone call or text message to motivate them?
Do others work best with a drill Sargent in charge or a friend?
All these things are vital for your continued success as a Personal Trainer, and the growth of your business.
Of all the forms of advertising available to you, the most effective is word of mouth. By knowing each of your clients' needs (this is a major aspect of the Australian Institute of Fitness's approach) and by providing them a consistent message delivered in a way that allows them to flourish, you'll be well on your way to a long prosperous fitness career.