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The Fitness Zone

Institute Graduate, Monique Craft Shares Her Top 5 Tips For PT’s Starting Their Own Business
March 31, 2017

If you haven't figured out why Monique looks so darn familiar, it may be because she can be found all over our website, BUT, this is not all she is known for. This fitness enthusiast, Personal Trainer, business owner, model and social media influencer has achieved MASSIVE things within her five years working in the fitness industry. To top this off Monique has also recently completed her Fitness Business Essentials Course with the Australian Institute of Fitness. So, we sat down with this Girl Boss to find out her secrets to become a successful Personal Training Business owner, and this is what she had to say;

TIP #1 - Start By Setting Goals

First consider what you want to achieve, commit and then go after it!

When it comes to setting goals, you need to make them SMART (specific, measurable, attainable, relevant and time-bound). Studies have also shown that you will have a greater chance of success when your goals are written down - So grab that pen and paper and write them down to make them feel real.

Once you have your goal(s) in place, you then need to plan the steps you need to take to reach those goals. Set yourself targets, dates and deadlines to keep you active and focused.

When chasing your goals, it is important to surround yourself with successful and positive people, and remember to seek help and to learn from others so you make fewer mistakes.

Be sure to be organised, prepared and to plan, because, by failing to prepare, you are preparing to fail!

TIP # 2 - Find Your Niche

There are thousands of personal trainers, numerous bootcamps and countless gyms, so what separates you from the rest?

To determine your niche, you need to find what area your passion for fitness lies.

It will be (and feel) much more authentic both to you, and your clients when you are working in an area that you are truly passionate about. Find a target market, identify your audience and adjust your marketing to impress them. Also the more specific and specialised you become, the more you’ll be able to stand out as an expert in that area. 

TIP #3 - Set Up Your Social Media Accounts

When it comes to social media, Facebook and Instagram are my two biggest marketing tools for my fitness business, my Facebook business page especially! This is the platform where the word about my bootcamps spread drastically and got my enrolments really cranking!

So, go and create a page dedicated to your business and get the word out there. Invite your friends to like and share it, and start to create posts that inform your followers about your services but that interest them too. You don’t want to come off too ‘salesy,’ rather try and engage, educate and help your audience.

REMEMBER:  Whilst social media is an amazing marketing tool, the most important and most successful marketing tool is still word of mouth. Don’t spend all your time and energy in social media that you lose sight of what’s really going on in the world.

TIP # 4 - Reputation Is Everything

Be sure to build a strong and positive reputation in your community. Collaborating with other local business such as cafes, Physio's, Dieticians etc. can aid both business as you can work together to grow your clientele base.

TIP #5 -  Practice What You Preach

No one wants an unhealthy trainer yelling at them to go do push ups, while the trainer themselves can barely get themselves out of bed.

Be active, be authentic, be healthy, preach balance and be a positive role model.

Put yourself through workouts first before delivering them to clients so you know they are safe and effective, they fit time frames, and you can connect and relate to your client throughout the session better.

Starting a business can be hard and you don’t want to run yourself into the ground.

Acknowledge your weakness and understand it’s okay to not know everything, it’s all a big learning journey and it’s about being open to self-growth and development.

Good luck!

If you would like to learn more about running a Personal Training Business, why not study The Institute' Fitness Business Essentials Course.  

This content is not intended to be used as individual health or fitness advice divorced from that imparted by medical, health or fitness professionals. Medical clearance should always be sought before commencing an exercise regime. The Institute and the authors do no take any responsibility for accident or injury caused as a result of this information.

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