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The Fitness Zone

Marketing for Gyms and Personal Trainers
February 28, 2013 | by Simon Mager

When starting out as a Personal Trainer it can be a bit overwhelming knowing where to begin! Creating an online presence is essential to attract new clients and build a successful business. This includes having a website with your own logo and branding as well as a professional social media presence so people can find you online.

Marketing for Gyms & PT's specialises in the creation of fully customised websites and Facebook fan pages andhas been working in the health and fitness industry for more than 15 years.

A range of website templates have been designed specifically for Personal Trainers and they can be fully customised with different colours, logos, images and personal branding to ensure every website is unique. Each website comes with key marketing features such as optin forms, slideshow image galleries and a blog to add content and value for visitors.

Facebook pages can be customised to include videos, optin forms, images, slideshow galleries and even shopping carts. They operate just like a website within the Facebook platform at a fraction of the cost!

Marketing for Gyms & PT's also provides video training tutorials and online webinars teaching businesses how to generate more leads while also building an online community of fans.

Marketing for Gyms & PT's offer free consultationsto discuss a specific online marketing plan for your business.They have also developed a free 30-minute online video for Australian Institute of Fitness Friends and Warriors called Social Media Marketing for Personal Trainers.The video covers some powerful Facebook marketing strategies that you can start implementing straight away.


Simon Mager is General Manager for the Australian Institute of Fitness QLD. He has previously held sales and business development roles with the AIF and has worked at a number of high profile fitness industry companies, including Orangetheory Fitness and Lorna Jane.

This content is not intended to be used as individual health or fitness advice divorced from that imparted by medical, health or fitness professionals. Medical clearance should always be sought before commencing an exercise regime. The Institute and the authors do no take any responsibility for accident or injury caused as a result of this information.

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