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The Fitness Zone

Marketing Your Personal Training Business
July 19, 2011 | by Justin Price

Every personal trainer needs a good marketing strategy to sell and grow their business. Marketing personal training doesn't have to be a huge financial investment though

Think of marketing and you probably think of newspapers, magazines, billboards and TV, but there are a lot of cheaper ways you can advertise, and all you need to invest is time.

Using social media such as Facebook, Twitter, YouTube and blogging sites are the first things to do. If you already have any of these sites, you may want to consider creating separate accounts or pages for your business pictures or videos of you getting drunk at the weekend won't inspire your clients or give you a good reputation. Once you have your accounts up and running, make sure you make regular updates on your training, any group sessions, special offers and also any fitness or health news that comes out. YouTube should be used to post a video of you advertising your business, rather than videos of you training people which could be quite dull to watch.

Another great way to advertise is to leave cards and posters in local businesses. Instead of paying them to do this, offer them a free PT session or hand out cards for their business in return (or you could even just give them a few mentions on Facebook or Twitter).

Becoming a local expert in your community is important so potential clients will have a reason to choose you over another trainer. Decide what area you want to specialise in, such as weight loss, and then stick to it. You can then even tell your local newspapers that you're the expert in your area and to come for you if they ever need quotes, or offer to write a weekly column or articles. You could host a local charity event, or hold a competition for free sessions anything that's newsworthy will get you coverage, and coverage = clients.

What are you waiting for? Haven't you got some marketing to do?

Not done your certificates 3 and 4 yet? Click here to find out how to become a personal trainer.


Justin Price is the creator of The BioMechanics Method® Corrective Exercise Specialist (TBMM-CES) course available through Australian Fitness Network. This course is the fitness industry’s highest-rated specialty certification, and there are TBMM specialists in over 70 countries helping people alleviate pain and reach their performance goals. He is also the author of several books including the academic textbook The BioMechanics Method for Corrective Exercise. Justin is a former IDEA Personal Trainer of the Year, founding author of PTA Global, and a subject matter expert for AFN, The American Council on Exercise, PTontheNET, TRX, BOSU, Arthritis Today, BBC, Discovery Health, Los Angeles Times, Men's Health, MSNBC, New York Times, Newsweek, Time, Wall Street Journal, WebMD and Tennis Magazine.

This content is not intended to be used as individual health or fitness advice divorced from that imparted by medical, health or fitness professionals. Medical clearance should always be sought before commencing an exercise regime. The Institute and the authors do no take any responsibility for accident or injury caused as a result of this information.

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