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The Fitness Zone

Michelle Bridges' Top 10 Tips For Getting Into The Fitness Industry In 2017
January 5, 2017

Are you thinking about taking your passion for fitness and turning it into a career in 2017? We recently caught up with the one and only Michelle Bridges to find out what key things new Personal Trainers need to know before they get qualified and enter the industry, and here are her top ten;

#1 Get Qualified And Keep Your Qualifications Current

To work as a Personal Trainer in Australia, you are required to hold a Certificate IV in Fitness, and a current First Aid and CPR, so step one to getting into the industry is to GET QUALIFIED!

Once qualified, you will then need to arrange insurance to protect both yourself and your clients, registration with Fitness Australia, and you will most likely be required to organise your ABN (Australian Business Number). Now, this may all sound a little daunting, but don’t worry, the Master Trainer Program™️ as the Institute covers all of these and have an AMAZING team of coaches and Career Gurus who are there to offer unrivalled support!

Once you are qualified, you will need to keep your qualifications current, and you can achieve this by doing continuous education. There are thousands of course available, so do your research and focus on the courses that are of interest to you and are aligned with your business.


#2 Have A Plan

Working in the fitness industry can be a truly rewarding career, as you have the opportunity to impact so many people's lives in a positive way, all the while doing what you love. In saying this, the industry is competitive and fast paced, with new and advanced trends hitting gyms all of the time. The key to your success as a Personal Trainer, is to have a plan. We have all heard the quote “failure to prepare, is preparing to fail,” and this saying is true. There is a lot that goes into running a successful personal training business, while keeping yourself upskilled in your field and having a life outside of ‘work’ too. So, if you are looking to start your career in the fitness industry, start to think about what your niche may be (e.g. training mums and bubs groups, strength and conditioning coach, group training expert, the options are endless), start to brainstorm business names, and set yourself short and long term goals.

If you would like assistance, the careers team at the Australian Institute of Fitness are a GREAT resource, so book in for a success planning session with one of the team by contacting your closest campus .


#3 Get As Much Hands On Experience As You Can

Even before you commence your study, or while you are completing your Cert IV in Fitness, introduce yourself to the Fitness Manager at your gym, or chat with experienced Personal Trainers and learn as much as you can from them. If a fitness centre offers work experience, TAKE IT! The more experience you get under your belt before you graduate the better.


#4 Apprentice With An Experienced Trainer

Remember, experience doesn't stop once you have your qualification, there is always more to learn in this industry! If you have the opportunity to work closely with or be mentored by an experienced trainer, jump on it. Having connections within the industry will help you grow as a trainer, but may also open doors that lead to further opportunities/ progression in the future.


#5 Register With Fitness Australia

Being a member of an organisation such as Fitness Australia not only will open more doors in terms of career opportunities, as many fitness facilities require this, but it also illustrates professionalism, as to maintain registration you are required to invest in your professional development.


#6 Attend Fitness Expos, Seminars And Lectures

Every year in all major cities there is the annual Fitness and Health expo, which is a must attend, and if you have the opportunity to attend FILEX, DO IT! At these various events, you will be learning and networking, it’s a win win!


#7 Create A Website

As the digital space continues to grow, social media, blogging/ vlogging and having a website is imperative! By having these platforms you have the opportunity to showcase your services, share testimonials from past and current clients, and have a place to direct people so they know exactly what to offer.

Not tech savy? No need to worry, there are many websites such as Weebly, that offer free and easy to use website set up tools, or why not study The Institute' Fitness Business Essentials  Course where you will walk away with brand new website.


#8 Get On Social Media

Setting up your social media accounts is something you can do while you are studying, but make sure you check that the business name you want to use is available!

Key channels in the fitness industry are Facebook, Instagram and Snapchat. When it comes to posting, be creative and share content that really shows what you can offer. Why not film a LIVE workout on Facebook?


#9 Have A Point Of Difference

Whether you decide to work within an established gym, or run bootcamps in your local park, you should continue to ask yourself; why would someone decide to train with me and not another trainer? And How can you offer the BEST experience every session? It could as simple as a motivational text message the night before an early morning session, or remembering your clients Birthday days!


#10 Be Prepared For The Early Mornings And Late Nights

When you start out in the industry, prepare yourself for the hard yards! Most PTs have clients starting from 5:30am, and may not finish training for the until 9:00pm in the evening. During these times it is important to look after your own health and training, it comes down to planning.

You will need to work your butt off helping others to work theirs. It’s hard work but it’s worth it!



This content is not intended to be used as individual health or fitness advice divorced from that imparted by medical, health or fitness professionals. Medical clearance should always be sought before commencing an exercise regime. The Institute and the authors do no take any responsibility for accident or injury caused as a result of this information.

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