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The Fitness Zone

Social Media Influencer, Lauren Patterson Shares Her Success and Why Fitness Bloggers Should Be Qualified
September 16, 2016

A few years ago we used Instagram as a place to store and edit our photos with their amazing filters, but today, users are building their brands and sharing their lives, all while influencing thousands from around the world, especially in the fitness arena. The question we have is, should social media influencers be qualified to give the advice when talking health and fitness? So, we caught up with current Master Trainer student, and parenting and fitness blogger, Lauren Patterson to find out her thoughts on the BIG question, and to share her success in the bloggers-sphere to date.

When Lauren first entered the world of social media, her passion for fitness was present, among plenty of baby spam images, however it wasn’t until she fell pregnant with her second child, that her profile gained its HUGE following.“ I have never been an expert in social media, I purely wing it,” shares Lauren.

Lauren credits the success of her blog to being honest, down to earth, and truly relatable, and now, with a following of 71k on Instagram and a successful blog, Mad Max Mum, Lauren is sharing ‘mum life’ and her passion for fitness with the thousands. So where does having a qualification come into this? Lauren says, “There are too many influencers out there abusing their social media status, and handing out advice without proper knowledge or study behind it.”

With this in mind, and having already built her business online, Lauren knew becoming a qualified Personal Trainer was essential, and soon enrolled in the Australian Institute of Fitness’ Master Trainer Program™. “ I wanted to meet people with the same passion about fitness as I do, so I HAD to choose The Institute!”

If you are a blogger, or looking to pursue your own personal brand on social media, having a qualification not only equips you with the correct information, but it also offers your business and brand credibility. 

“There is so much information out there in regards to health and fitness, and although it is great to hear others experiences and opinions, I feel that when it comes to specifics about exercises and health, I feel much more comfortable having knowledge and experience behind me, I would much rather take advice from someone who is qualified.”  

Being a health and fitness influencer on social media can lead to amazing opportunities, which we see on a day to day basis as we scroll through our news feeds, so it is no wonder why so many are becoming fellow bloggers to share their life experiences and passions. “With the success of my blog and social media platform I have worked with some incredible brands, and have had the opportunity to meet some awesome people, including Institute Graduate Emily Skye, who I LOVE.” Lauren has also worked with Bridge 2 Brisbane, Oxygen Magazine, and Women's Fitness and Health Magazine, in addition to working, studying and raising two beautiful kids, talk about SUPER WOMAN!


So what happens if you are already blogging or sharing health and fitness tips with your following, but you are not yet qualified? Make sure you are doing your research and let your following know you are not an expert… YET. 

“Before I began my course, I would always make sure to ask my trainer before handing out any sort of advice, but I am very excited to be able to use my own knowledge that I have gained from my course to help others achieve their health and fitness goals.”

Soon to be a qualified Master Trainer, Lauren is excited to jump straight into the industry and share her new found knowledge. “My ultimate goal is to run bootcamps throughout Brisbane that get women moving. I’d love to help other women see exercise as a positive experience that can be passed down to their children. But that’s just one goal, the sky really is the limit when I finish my course!”


For those who are looking to use social media to market their fitness business, or build their personal brand, Lauren’s advice; “Be yourself, find your niche and do something that someone hasn’t been done before, you just need to inspire!”

“This is my passion and my dream, and to be able to help others is so rewarding. I have learnt from the best, and the most knowledgeable course coaches, so I will take everything that I have learnt and further my knowledge, so that I am able to keep giving the best advice that I can to my clients and my followers.”

If you are looking to learn more about online marketing and how you can incorporate social media into your fitness or massage business, check out our Fitness Business Essentials Course, or if you are a fitness enthusiast, and looking to add further credibility to your blog, our Master Trainer Progam is the course for you!

Photo credit @__LaurenKate

This content is not intended to be used as individual health or fitness advice divorced from that imparted by medical, health or fitness professionals. Medical clearance should always be sought before commencing an exercise regime. The Institute and the authors do no take any responsibility for accident or injury caused as a result of this information.

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