The Fitness Zone
Every Personal Trainer needs a powerful online presence, generating a steady stream of high quality leads into their business. Here, Victoria Judge, a speaker at PT Biz next month gives you an insight into her presentation on how to turn leads into sales through your website.
Most marketing focus is placed on how to generate traffic for your website, and yet almost none on how to convert those visitors into clients!
Here are three of the biggest mistake I see Personal Trainers making with their websites, losing those leads instead of turning them into sales.
All WWD and no WIIFM: Far too much emphasis on 'what we do' and not enough on 'what's in it for me?' Make the benefits of your services crystal clear and irresistible. Use bullet lists and testimonials.
No lead capture mechanism: If your website doesn't have a well-designed opt in form with a great offer persuading the visitor to leave their contact details, you're losing up to 90% of potential leads.
No follow up system: The fortunes are in the follow up: once someone has completed your opt in form, you need to have a structured follow up process designed to turn that lead into a paying client. A professional email marketing system with a series of automated emails is one of the most effective ways to achieve this.
Register here for PT Biz to see Victoria's presentation along with much, much more.
About Rosemary Marchese
Rose has a degree in physiotherapy, and over 20 years’ experience in the fitness industry as an author, freelance writer, trainer and assessor. She has also been a Group Exercise Instructor and Personal Trainer, as well as Editor of Fitness Pro and Clean Eating Australia magazine and author of The Essential Guide to Fitness: For the Fitness Instructor. Rose now develops learning materials for the Australian Institute of Fitness, ensuring that courses are evidence-based and innovative.