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The Fitness Zone

The three biggest mistakes Personal Trainers make with their websites
October 4, 2011 | by Jessica Bryant

Every Personal Trainer needs a powerful online presence, generating a steady stream of high quality leads into their business. Here, Victoria Judge, a speaker at PT Biz next month gives you an insight into her presentation on how to turn leads into sales through your website.

Most marketing focus is placed on how to generate traffic for your website, and yet almost none on how to convert those visitors into clients!

Here are three of the biggest mistake I see Personal Trainers making with their websites, losing those leads instead of turning them into sales.

All WWD and no WIIFM: Far too much emphasis on 'what we do' and not enough on 'what's in it for me?' Make the benefits of your services crystal clear and irresistible. Use bullet lists and testimonials.

No lead capture mechanism: If your website doesn't have a well-designed opt in form with a great offer persuading the visitor to leave their contact details, you're losing up to 90% of potential leads.

No follow up system: The fortunes are in the follow up: once someone has completed your opt in form, you need to have a structured follow up process designed to turn that lead into a paying client. A professional email marketing system with a series of automated emails is one of the most effective ways to achieve this.

Register here for PT Biz to see Victoria's presentation along with much, much more.


Jessica Bryant is the National Communications Manager at the Australian Institute of Fitness.

This content is not intended to be used as individual health or fitness advice divorced from that imparted by medical, health or fitness professionals. Medical clearance should always be sought before commencing an exercise regime. The Institute and the authors do no take any responsibility for accident or injury caused as a result of this information.

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