The Fitness Zone
Once qualified, when it comes to using our massage skills and knowledge to apply a ‘hands on’ approach to restore the health and well-being of our clients, we do this very well and with great confidence. But, let’s face it, when it comes to marketing, not all of us Therapists have what it takes to build our business and generate new clients. So, if you genuinely love what you do and are passionate about helping others, all the while want to generate a decent income in doing so, you’ll need to get creative with your marketing. Thanks to Jude Borromeo, Massage Coach for the Australian Institute of Fitness, NSW, we have ten key marketing tips for your massage business that will help you get the head-start in the industry.
#1 - Remember This Is Your Business
As a business owner, you need to come to terms with the idea that the success of your business is riding solely on your shoulders. So you need to be your own boss and think like an entrepreneur. Empower yourself with a positive mindset for self-promotion and build a bridge that connects your services with those who need you most. Don’t lose sight of your goals and never give up. There are three types of people in life:
- Those who make it happen,
- Those who watch it happen, and
- Those who give up.
Who will you be?
#2 - Create A Funky Business Plan
Running a business doesn't have to be boring, and just about the paperwork. Think outside of the box and come up with an awesome vision and mission statement that truly reflects who you are and your unique brand.
#3 - Create A Website For Your Business
Having a website not only gives potential clients a place to visit to explore your services before speaking to you, it also gives your business more credibility. You want your website to be a true reflection of your business so it is important to keep it up to date. This includes, putting fresh content and images on your website regularly, advertising any offers you may have on, and updating your services, location and contact details. Having links to your business’ social media channels is a great way to gain more followers, and uploading testimonials from your clients is a great way to showcase the amazing work you do.
#4 - Start A Blog
Now you don’t need to be the best writer, but by providing your clients more value by sharing relevant and informative information about massage therapy, your personal philosophies, and everyday tips to achieve better health and well being, you’ll be more likely to keep them on your books in the long run. You could publish articles about the benefits of massage therapy or how you can overcome a common injury, or DOMS with regular massages. Publishing a regular blog will also help boost your website’s local search results and establish you as a professional in the field - win win!
#5 Create Video Content
As more and more business are taking to the web to market their business’, the use of video online is continuing to increase, as it is a great way to share what you do, while connecting on a more personal level with your clients. Video content can coincide with your content schedule on your blog, you can upload it onto your social media channels and publish it on your website!
#6 - Network
If you want to stand out from other Massage Therapists, you need to show your personality and create relationships with your clients. This is where social media can be a powerful tool as visual marketing is important and allows businesses to develop unique, personal brands online. Remember - while social media is great, nothing beats face to face relationships building.
#7 - Attend Industry Events
Business’ who promote themselves and keep up to date with the industry tend to do a lot better than those who do not. Find out what’s going on in our industry and community and be a part of it, even if you can only attend one event every six months - it is better than nothing.
#8 - Look After Your Current Clients
While building your business, yes, getting more clients will increase you income, but maintaining your customers is just as important. So as soon as you bring clients on, you need to remind them that building a relationship with you comes with great benefits. Try offering exclusive deals to customers who like your Facebook page. Consider launching a raffle on Twitter, where everyone who retweets you is entered for the chance at a discounted massage. Get creative and remember that adding incentives to your marketing can boost your reach exponentially. People want to feel special, and if you help them feel that way, they’re more likely to become repeat customers or even recommend you to their friends and family.
#9 - Create A Referral Campaign
All good relationships benefit both parties involved, so when your clients refer your services onto a friend or family member, or when they share contact details of someone who could be a potential client - make sure you are giving something back such as a discounted or even a free massage!
#10 Grow Your Network
Contact and relationship management is a key attribute to your business’ success. Following up with your customers post treatment, such as feedback, or arranging their next booking can go a long way. Remember, both positive and negative feedback is great as it will help you to work on your weaknesses and keep your strengths at the forefront.
Want to learn more about being a Therapist and a running Massage Business, why not become a Remedial Massage Therapist.
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