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The Fitness Zone

Why You Don't Have To Be A Fitness Model To Be A Good Personal Trainer
September 12, 2016 | by Rosemary Marchese

If you’re a PT, especially if you are new to this wonderful world of fitness, it may be easy to think it has been overtaken by fitness models. Fitness modelling is becoming big business. But it isn’t new, that’s for sure. Fitness modelling has been around for some time but there has been a bit of a shift in their focus. 

They are now becoming PTs too. So, they are selling their services based often on their own results as a fitness model. Does this mean you need to do that too? No, in fact, being fitness model won’t automatically make you a good PT either, and Rosemary Marchese, Training Maestro at The Australian Institute of Fitness is here to tell you why.

Fitness trainer vs fitness model, there's a difference

Being a Personal Trainer is about empowering and inspiring others to get results. Sure, while being a fitness model may show that you can set goals and get results, it doesn’t mean that you know everything about health and fitness either. The unfortunate thing I see in fitness modelling is the extremes. 

It has become such an elite undertaking that, just like any other sport (if that’s what you call it?), achieving ‘success’ means massive sacrifices. This is not what most of the general public want.

Most of your potential and actual clients will be after one thing in common. Health. Sure, they may want to ‘lose weight’, ‘get fit’ or ‘tone up’ but at the heart of it they will want to be healthy. They may not even know it yet so you may have to help them discover that. 

For true health, you don’t need to be a fitness model. In fact some of these fitness models are possibly putting their health at risk with their extreme diets and excessive exercise regimes.

For the majority of clients looking to simply maintain a healthy lifestyle here’s what is recommended: aiming for approximately 30 minutes of moderate intensity exercise on most days of the week, with two -three resistance training sessions incorporated into that. 

That’s it. 

Sure, you can increase the intensity to make some sessions more effective and get them fitter, but there’s no need for extreme workouts if it doesn’t suit the client.

The other thing about fitness modelling that doesn’t quite ‘fit’ with the general public world is the tendency to focus a lot on extreme diets. Sure, while there may be a place for strict diets and supplementation unfortunately not all of these fitness models are well educated in this regard. Completing a short course in fitness modelling hardly makes you a diet and supplement expert.

Be a role model of good health

So, while there are so many experienced fitness models who know their stuff, remember not all of them are great trainers. Just like any industry there are some ‘experts’ that are more experienced and more knowledgeable than others. 

The majority of the general public want a  Personal Trainer that can prescribe fitness and provide some helpful tips on eating. That’s where quality education and experience is vital.

Sign up to a Personal Training or Nutrition Coarch Course

The Australian Institute of Fitness provides training for personal trainers and nutrition coaches. By studying both courses you will have comprehensive knowledge to give your clients the best advice and guide their health journey. 

You can choose from:


Rose has a degree in physiotherapy, and over 20 years’ experience in the fitness industry as an author, freelance writer, trainer and assessor. She has also been a Group Exercise Instructor and Personal Trainer, as well as Editor of Fitness Pro and Clean Eating Australia magazine and author of The Essential Guide to Fitness: For the Fitness Instructor. Rose now develops learning materials for the Australian Institute of Fitness, ensuring that courses are evidence-based and innovative.

This content is not intended to be used as individual health or fitness advice divorced from that imparted by medical, health or fitness professionals. Medical clearance should always be sought before commencing an exercise regime. The Institute and the authors do no take any responsibility for accident or injury caused as a result of this information.

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