The Fitness Zone
By learning to deliver corrective exercise you can better help more clients, differentiate yourself from the competition and increase your revenue, writes corrective exercise specialist Justin Price.
Research shows that 90% of people report painful and limiting musculoskeletal conditions affecting the success of their workouts.¹ In response to this need, corrective exercise is booming, with fitness professionals becoming educated about musculoskeletal assessments, movement analysis and corrective exercise to help both themselves and their clients feel and function better. Becoming a specialist in corrective exercise and integrating these strategies into your fitness business has many advantages.
1. Attract more clients: Latest research indicates the number one reason people seek the help of a fitness professional is to assist them with muscle/joint pain. 1 If you are qualified to address these problems, you will attract more clients.
2. Increase your revenue: Having a sought-after specialty qualification in corrective exercise has been shown to increase your income by as much as 50%.²
3. Use foolproof assessments: When a client comes to you with pain or complains of pain during their workout, you can take a strategic and active approach to assessing and correcting the underlying cause of their problem.
4. Use proven methods: The corrective exercise strategies contained in well-recognised corrective exercise certifications like The BioMechanics Method have been tried and tested on real clients and produce impressive results.
5. Design better workouts: A better understanding of functional anatomy and movement can not only help you get clients out of pain, but also assist you in designing more effective exercises. This enables you to create high-performance programs for both weekend warriors and professional athletes.
6. Accelerate client results: Injuries and movement dysfunction limit the types and intensity of workouts clients can perform. Helping clients feel better so they can perform better, both in and out of the gym, enables them to realise their goals sooner.
7. Keep clients coming: When clients get injured, they drop out. Addressing your client’s muscle imbalances and movement dysfunction at the outset of their program decreases the likelihood they will experience pain or injuries and ensures they can continue working with you.
8. Increase word of mouth referrals: The ability to help clients get out of pain and achieve their goals is marketing gold. They will confidently refer friends, family and colleagues to you for help. You will also be able to successfully network with health professionals who need a trusted, qualified corrective exercise specialist to whom they can refer patients.
9. Get ahead at work: Latest research indicates that advanced qualifications weigh heavily in an employer’s decision when looking to promote a staff member.³
10. Edge out the competition: Statistics show that 89% of clients are looking for a fitness professional to help them alleviate their aches and pains. Yet only 56% of personal trainers offer corrective exercise services.¹ The knowledge and skills you obtain by earning a corrective exercise qualification could provide you with a major competitive edge in the fitness arena.
Helping clients overcome aches and pains can be a rewarding and profitable experience. A sound understanding of biomechanics will allow you to develop and use your practical corrective exercise skills. It also provides a point of difference, enabling you to market your unique services and become one of the industry’s most sought-after professionals.
To find out more about corrective exercise, check out the fitness industry’s highest-rated corrective exercise specialist program by The BioMechanics Method (available from Australian Fitness Network).
1. Schroeder, Jan., and Donlin, Ayla. 2013. IDEA Fitness Programs and Equipment Trends Report. IDEA Health & Fitness Association.
2. NASM. 2015. Annual NASM-CPT Survey. Chandler, AZ: National Academy of Sports Medicine.
3. National Federation of Personal Trainers, 2012. nfpt.com
Justin Price is the creator of The BioMechanics Method® Corrective Exercise Specialist (TBMM-CES) course available through Australian Fitness Network. This course is the fitness industry’s highest-rated specialty certification, and there are TBMM specialists in over 70 countries helping people alleviate pain and reach their performance goals. He is also the author of several books including the academic textbook The BioMechanics Method for Corrective Exercise. Justin is a former IDEA Personal Trainer of the Year, founding author of PTA Global, and a subject matter expert for AFN, The American Council on Exercise, PTontheNET, TRX, BOSU, Arthritis Today, BBC, Discovery Health, Los Angeles Times, Men's Health, MSNBC, New York Times, Newsweek, Time, Wall Street Journal, WebMD and Tennis Magazine.