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The Fitness Zone

You're a Personal Trainer, but can you run a business?
December 19, 2011 | by Rosemary Marchese

As a fitness trainer it's important you not only think about how to train your clients, but how to run your business , says Daniel Hoy.

Most small business fails within the first five years. The reasons for this are many and varied. So how do you as a personal trainer fail proof your business?

Firstly you need to identify your strengths, and acknowledge your weaknesses. Most personal trainers are in the business because they have a passion for helping people lose weight and get fit. Not many business minded people go into the fitness field as a sure fire way to make money.

To be a good personal trainer you need to be focused and passionate about what you do, if you were business minded then you'd probably start a more lucrative small business.

As a result you need to acknowledge that you need to learn as much as you can about running your own small business.

While you may already know about calories in and calories out, you need to learn about payments in and payments out.

I cannot stress this enough, to be a success you must understand how to maximize your profit, and limit your expenditure.

In addition to learning as much as possible about running your own business, the secret to finding success includes;

Specialise: find a niche and slot into it. Become the go-to guy or girl for weight loss, golf fitness, anything that makes you a bit different.

Market: make sure you get the word out about what you offer.

Be effective: if your clients get great results, they become the best form of advertising possible.

As long as you run your business as a business you'll be fine. You have a passion for fitness , to make a profit that needs to become a passion for profit.

Australian Institute of Fitness runs a program specifically for those wanting to own or manage a personal training business, studio, gym or franchise. For more info, visit

About Rosemary Marchese

Rose has a degree in physiotherapy, and over 20 years’ experience in the fitness industry as an author, freelance writer, trainer and assessor. She has also been a Group Exercise Instructor and Personal Trainer, as well as Editor of Fitness Pro and Clean Eating Australia magazine and author of The Essential Guide to Fitness: For the Fitness Instructor. Rose now develops learning materials for the Australian Institute of Fitness, ensuring that courses are evidence-based and innovative.

This content is not intended to be used as individual health or fitness advice divorced from that imparted by medical, health or fitness professionals. Medical clearance should always be sought before commencing an exercise regime. The Institute and the authors do no take any responsibility for accident or injury caused as a result of this information.

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