The Fitness Zone
As a fitness trainer it's important you not only think about how to train your clients, but how to run your business , says Daniel Hoy.
Most small business fails within the first five years. The reasons for this are many and varied. So how do you as a personal trainer fail proof your business?
Firstly you need to identify your strengths, and acknowledge your weaknesses. Most personal trainers are in the business because they have a passion for helping people lose weight and get fit. Not many business minded people go into the fitness field as a sure fire way to make money.
To be a good personal trainer you need to be focused and passionate about what you do, if you were business minded then you'd probably start a more lucrative small business.
As a result you need to acknowledge that you need to learn as much as you can about running your own small business.
While you may already know about calories in and calories out, you need to learn about payments in and payments out.
I cannot stress this enough, to be a success you must understand how to maximize your profit, and limit your expenditure.
In addition to learning as much as possible about running your own business, the secret to finding success includes;
Specialise: find a niche and slot into it. Become the go-to guy or girl for weight loss, golf fitness, anything that makes you a bit different.
Market: make sure you get the word out about what you offer.
Be effective: if your clients get great results, they become the best form of advertising possible.
As long as you run your business as a business you'll be fine. You have a passion for fitness , to make a profit that needs to become a passion for profit.
Australian Institute of Fitness runs a program specifically for those wanting to own or manage a personal training business, studio, gym or franchise. For more info, visit www.fitness.edu.au/fitness-business
Justin Price is the creator of The BioMechanics Method® Corrective Exercise Specialist (TBMM-CES) course available through Australian Fitness Network. This course is the fitness industry’s highest-rated specialty certification, and there are TBMM specialists in over 70 countries helping people alleviate pain and reach their performance goals. He is also the author of several books including the academic textbook The BioMechanics Method for Corrective Exercise. Justin is a former IDEA Personal Trainer of the Year, founding author of PTA Global, and a subject matter expert for AFN, The American Council on Exercise, PTontheNET, TRX, BOSU, Arthritis Today, BBC, Discovery Health, Los Angeles Times, Men's Health, MSNBC, New York Times, Newsweek, Time, Wall Street Journal, WebMD and Tennis Magazine.
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