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The Fitness Zone

You're the best Personal Trainer around, but is your brand right?
January 29, 2012 | by Justin Price

Get your branding wrong and some will never know what a great Personal Trainer you are.

There are a lot of personal training courses around , making it a very competitive environment, but Australian Institute of Fitness is able to separate itself by offering a great product, with strong branding.

You can use both of these strategies in your personal training business. Firstly, it goes without saying that you need to offer the best fitness training you can. That's a bit easier than the second secret to success, marketing. Learning more about how to grow your training business is a great place to start.

Think about Michelle Bridges; she is so well known that her name is her brand. It might take you a bit of time to achieve her success, but you can still use your own name as your brand. You'll just need to get your name recognised more and more by building your profile up on a local level to start off with through online blogs, a Facebook page, and local radio appearances.

The other approach is to come up with a business name that perfectly exemplifies who it is you are training. If as fitness trainer you are after the weight loss market you should chose a name that fits that, like Fit and Thin Personal Training'.

Whichever way you go, commit to it. Growing your personal training business is as important as servicing your clients.


Justin Price is the creator of The BioMechanics Method® Corrective Exercise Specialist (TBMM-CES) course available through Australian Fitness Network. This course is the fitness industry’s highest-rated specialty certification, and there are TBMM specialists in over 70 countries helping people alleviate pain and reach their performance goals. He is also the author of several books including the academic textbook The BioMechanics Method for Corrective Exercise. Justin is a former IDEA Personal Trainer of the Year, founding author of PTA Global, and a subject matter expert for AFN, The American Council on Exercise, PTontheNET, TRX, BOSU, Arthritis Today, BBC, Discovery Health, Los Angeles Times, Men's Health, MSNBC, New York Times, Newsweek, Time, Wall Street Journal, WebMD and Tennis Magazine.

This content is not intended to be used as individual health or fitness advice divorced from that imparted by medical, health or fitness professionals. Medical clearance should always be sought before commencing an exercise regime. The Institute and the authors do no take any responsibility for accident or injury caused as a result of this information.

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