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The Fitness Zone

You're the best Personal Trainer around, but is your brand right?
January 29, 2012 | by Rosemary Marchese

Get your branding wrong and some will never know what a great Personal Trainer you are.

There are a lot of personal training courses around , making it a very competitive environment, but Australian Institute of Fitness is able to separate itself by offering a great product, with strong branding.

You can use both of these strategies in your personal training business. Firstly, it goes without saying that you need to offer the best fitness training you can. That's a bit easier than the second secret to success, marketing. Learning more about how to grow your training business is a great place to start.

Think about Michelle Bridges; she is so well known that her name is her brand. It might take you a bit of time to achieve her success, but you can still use your own name as your brand. You'll just need to get your name recognised more and more by building your profile up on a local level to start off with through online blogs, a Facebook page, and local radio appearances.

The other approach is to come up with a business name that perfectly exemplifies who it is you are training. If as fitness trainer you are after the weight loss market you should chose a name that fits that, like Fit and Thin Personal Training'.

Whichever way you go, commit to it. Growing your personal training business is as important as servicing your clients.

About Rosemary Marchese

Rose has a degree in physiotherapy, and over 20 years’ experience in the fitness industry as an author, freelance writer, trainer and assessor. She has also been a Group Exercise Instructor and Personal Trainer, as well as Editor of Fitness Pro and Clean Eating Australia magazine and author of The Essential Guide to Fitness: For the Fitness Instructor. Rose now develops learning materials for the Australian Institute of Fitness, ensuring that courses are evidence-based and innovative.

This content is not intended to be used as individual health or fitness advice divorced from that imparted by medical, health or fitness professionals. Medical clearance should always be sought before commencing an exercise regime. The Institute and the authors do no take any responsibility for accident or injury caused as a result of this information.

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