About Louise Lawrence

Fitness & Business Coach - Perth

After spending most of her teenage years training and working in the family health club, Lou completed her first qualification with the Australian Institute of Fitness in 2000.

Her lengthy career in health & fitness has provided vast experience and a brilliant platform to draw from for her current role as a fitness and business coach

From working as a Gym Instructor Lou went on to work with some of the world’s leading fitness providers including, Fitness First, Zest Health Clubs and now the Australian Institute of Fitness. Her roles over the years have covered many aspects from Personal Trainer, Group Fitness Instructor, Gym Manager, Area Manager, State Manager to Director of a health club and finally opening her own Personal Training Studio.  

She believes in a ‘practice what you preach’ approach and has forged her way through numerous Figure competitions winning at both State, National and International levels to finally take out a Miss Universe Title in Figure Fitness.  

She believes we are always learning and growing, and she takes the greatest satisfaction from being a part of the process in assisting others to bloom to see their true potential! 


Diploma of Business

Diploma of Fitness

Certificate III in Fitness

Certificate IV in Fitness

Certificate IV in Workplace Training & Assessment

Level 1 Strength & Conditioning Coach

AIK Rehab FX & Functional Mobility Trainer

Advanced First Aid

Tip for Institute Friends

‘Failing to plan is planning to fail’