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Fitness Business Essentials

Course Overview

Course Name

Fitness Business Essentials

Study Mode

Owning a business is a reality for many in the fitness and massage industries, but a common challenge many people encounter with most business courses is that they often don't know how to apply what they have learnt to their specific environment or circumstance.

Different to all other business courses, The Institute’s Fitness Business Essentials course is tailored to the fitness and massage industries, with a focus on the latest digital marketing practices and trends, so that you can be confident what you learn can be put into practice from the word go.

Fitness Business Essentials gives students the essential tools, know-how and the confidence to successfully run their own business for the long-term. Our unique, custom curriculum includes the design and launch of your own personalised website, which you will design using Weebly during the course. It also includes the application of realistic industry case-studies so you will have experience in applying best practice business methodology in simulated real-world situations, giving you the best chance at sustained business success within the fitness and massage industries after you graduate.

Who Should Attend?

  • Personal Trainers and Massage Therapists looking to grow a successful business
  • People who are unsure or not confident about sales, and converting prospective leads into paying clients
  • Those wanting a long and successful career in the fitness or massage industry

Why Should I Do The Course?

You’ll set yourself up for success by learning how to identify business opportunities and grow your fitness or massage business through marketing. You’ll learn how to create and close a sales opportunity, and keep your clients coming back for more.

Your Coaches

The Institute’s Fitness Business Essential Coaches all have teaching and business qualifications and their own personal training and/or massage businesses. They’re extremely passionate about the industry, as well as helping you to succeed.

Get started today

Call now on 1300 669 669 or

Angelo Leonardi

"The business course taught me sales skills, giving me a fantastic start to using my skills in the gym environment."

Angelo Leonardi

Institute graduate and Club General Manager at Goodlife

Fitness Business Essentials

Course Information

Entry Requirements

To be eligible for this course, students must have a keen interest in owning a fitness or massage business, and meet the Australian Institute of Fitness' acceptance criteria. You will need a laptop or tablet to conduct various digital marketing and website development tasks.

Training and Assessment

This course is offered online where students will be implementing practical strategies from day one. Assessments will be realistic and practical, and focus on your development through role-plays, case studies, written tasks, presentations and group project work.


Module 1: Digital marketing to grow your business

  • Marketing strategy and business goals
  • eMarketing tools and approaches 
  • Developing an eMarketing brief
  • Identifying successful websites 
  • Measuring a website’s success
  • Designing and building your own website
  • Website strategy
Module 2: How to attract and keep clients

  • Identifying and understanding customer needs
  • Satisfying complex customer needs
  • Closing the sale
  • Keeping sales records
  • Providing sales support
  • Managing networks for customer needs
  • Time management and systems
Module 3: Secrets to success 

  • Your essential business toolkit
  • Common scenarios in your first six months
  • How to ensure long-term success
  • Warrior success stories
  • Review of Institute ambassadors

Units of Competency

Fitness Business Essentials

Print Table
Competency Code Competency Title Training Package
BSBMKG510 Plan e-marketing communications Business Services
BSBCUS402 Address customer needs Business Services
BSBCUE304 Provide sales solutions to customers Business Services

Ready for the challenge?

Take the first step towards your fitness career today.

Call now on 1300 669 669 or

301 Current jobs available online at Fitness Careers

Career Opportunities

  • Self-employed Personal Trainer or Massage Therapist
  • Fitness or Massage Business Owner
  • Personal Training, Fitness or Massage Therapy Manager
  • Gym or Health Club Manager
Amanda Bracks

"It’s crucial for Personal Trainers to have business and sales skills, because you’ve got to know how to sell yourself to acquire clients."

Amanda Bracks

Fitness Business Consultant

Ready for the challenge?

Take the first step towards your fitness career today.

Call now on 1300 669 669 or