AIF In The Media

Customer retention: differentiate or die, with Dr Paul Bedford

Aug 15, 2017  |  Published by Oliver Kitchingman

In this episode, The Retention Guru, Dr Paul Bedford, talks surprising findings of the 2017 Australian Fitness Industry Retention Report, making sense of big data from 900 clubs, and how the numbers can reveal the demographic you should be marketing to, with Network’s Ryan Hogan.

Listen here.

Oliver Kitchingman

Oliver Kitchingman

The Australian Institute of Fitness

Oli is Content Manager for Australian Institute of Fitness (AIF). He spent a number of years collating, curating and creating content as the editor of Australian Fitness Network’s Network magazine, and has worked across a number of other fitness titles and events. When he’s not slicing and dicing words or shooting the breeze with fitness figures on the Fitness Industry Podcast, he can be found pounding Sydney’s pavements on a quest for the elusive runner’s high.

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