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Passion persuades: keeping members and clients for longer, with Paul Brown
Paul Brown, aka ‘Mr Retention’, has been at the forefront of member retention research and practical solutions since 1995. Here he chats with The Fitness Industry Podcast’s Oliver Kitchingman about making members want – not just need – exercise, keeping services in-house for the good of your brand, and helping clients switch their focus from how exercise makes them look to how it makes them feel.
Oliver Kitchingman
Oli is Content Manager for Australian Institute of Fitness (AIF). He spent a number of years collating, curating and creating content as the editor of Australian Fitness Network’s Network magazine, and has worked across a number of other fitness titles and events. When he’s not slicing and dicing words or shooting the breeze with fitness figures on the Fitness Industry Podcast, he can be found pounding Sydney’s pavements on a quest for the elusive runner’s high.
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