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Refocusing to lead the fitness industry into the future, with Steve Pettit
Steve Pettit chats with The Fitness Industry Podcast’s Oliver Kitchingman about brand refreshes, the surge in demand for personal training, the opportunity for clubs and trainers to double down on social connection, and why PTs should view online training services as tools to complement, rather than compete with, their services.
Oliver Kitchingman
Oli is Content Manager for Australian Institute of Fitness (AIF). He spent a number of years collating, curating and creating content as the editor of Australian Fitness Network’s Network magazine, and has worked across a number of other fitness titles and events. When he’s not slicing and dicing words or shooting the breeze with fitness figures on the Fitness Industry Podcast, he can be found pounding Sydney’s pavements on a quest for the elusive runner’s high.
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