AIF In The Media
- All Articles
- Consumer Press
- Elite Sports Partnerships
- Fitness Industry Podcast
- Network Magazine
- Trade Press
Turning 50% of members into PT clients, with Mark Capelin
Mark Capelin runs a highly successful club in which more than half of the 800 members also participate in personal training. Here, he talks to The Fitness Industry Podcast’s Oliver Kitchingman about the power of good systems combined with good leadership, consistently achieving an 80% prospect-to-member conversion rate, using paid challenges as a revenue stream and retention tool, and facilitating and rewarding healthy competition among staff.
Oliver Kitchingman
Oli is Content Manager for Australian Institute of Fitness (AIF). He spent a number of years collating, curating and creating content as the editor of Australian Fitness Network’s Network magazine, and has worked across a number of other fitness titles and events. When he’s not slicing and dicing words or shooting the breeze with fitness figures on the Fitness Industry Podcast, he can be found pounding Sydney’s pavements on a quest for the elusive runner’s high.
Ready to kickstart your fitness career? Speak with our friendly Careers Team on 1300 669 669 or enquire now online.
Enquire Now eCampus Login IGNITE Learning Platform Login