AIF In The Media

Turning 50% of members into PT clients, with Mark Capelin

Mar 30, 2020  |  Published by Oliver Kitchingman

Mark Capelin runs a highly successful club in which more than half of the 800 members also participate in personal training. Here, he talks to The Fitness Industry Podcast’s Oliver Kitchingman about the power of good systems combined with good leadership, consistently achieving an 80% prospect-to-member conversion rate, using paid challenges as a revenue stream and retention tool, and facilitating and rewarding healthy competition among staff.

Listen here.

Oliver Kitchingman

Oliver Kitchingman

The Australian Institute of Fitness

Oli is Content Manager for Australian Institute of Fitness (AIF). He spent a number of years collating, curating and creating content as the editor of Australian Fitness Network’s Network magazine, and has worked across a number of other fitness titles and events. When he’s not slicing and dicing words or shooting the breeze with fitness figures on the Fitness Industry Podcast, he can be found pounding Sydney’s pavements on a quest for the elusive runner’s high.

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