The Fitness Zone

AIF announces new industry partnership with Australian Combat & Exercise

Sep 03, 2020 | by Jessica Bryant

Australia’s most reputable fitness training organisation, the Australian Institute of Fitness (AIF), has partnered with the equally highly respected ongoing education provider Australian Combat and Exercise (ACE) to provide new fitness professionals with the opportunity to further enhance their technical skills.

ACE provides life-changing health, fitness and sports science services for fitness professionals, as well as athletes, fitness enthusiasts and children. Offering CEC-accredited courses, seminars, high-performance testing and nutrition advice and planning, the team educate, coach and mentor people to not only reach, but surpass their health, lifestyle and professional goals.

With over 30 years experience in martial arts and 11 years in the corporate world, ACE’s founder, Hays Daewoud combined his business and people management skills to create the business. As an experienced and technical martial arts coach, Hays became frustrated when witnessing personal trainers teaching their clients poor and unsafe boxing and martial arts techniques. In collaboration with experienced sports scientists, strength & conditioning coaches, boxers & martial artists he developed continuing education programs designed to empower fitness professionals to place correct technique at front and centre of every workout they conduct.

The AIF has a policy of actively aligning with businesses that can provide industry-leading ongoing education to its graduates, so the new partnership with ACE is seen as a perfect complement to its own personal training qualification.

Kim Horner, Head of Operations at AIF, alluded to this strategy when announcing the partnership; “Our Master Trainer and personal trainer qualifications are highly sought after by employers because they know that our curriculum goes above and beyond industry standards to deliver the industry with the best trained new professionals out there. By partnering with ACE, we can help our graduates gain an even greater edge by providing them with preferential rates for adding specialised skills training to their qualifications.”

Discussing the new partnership, ACE founder Hays Daewoud said “Our goal is to influence the fitness industry to take a safer, more technical and evidence-based approach to exercise and health. This is why the partnership with Australia’s biggest and number one fitness educator makes perfect sense.”

The partnership will allow those training to become qualified fitness professionals with the AIF, as well as graduates, to save 10% on ACE products and services.

For more information on ACE, you can visit their website here. To listen to Hays discuss his passion for elevating industry standards, click here to listen to his chat with The Fitness Industry Podcast.

Jessica Bryant

Jessica Bryant

Jessica Bryant is the National Communications Manager at the Australian Institute of Fitness.


At the Australian Institute of Fitness (AIF), we are no stranger to the competitive and evolving nature of the fitness industry. That’s why we remain the #1 fitness educator since 1979. We continuously raise the bar by providing the best education and resources through dynamic and hybrid training methods that mould to your lifestyle. We are strong believers in evidence over fads, so you can be assured your training with AIF will solidify your career for the long-term.

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