The Fitness Zone
Whether you are entering the fitness industry and searching for your first client, or looking to grow your portfolio of clientele, social media is a great platform to market your personal brand or fitness business. But, while you may have a personal Facebook or Twitter account, establishing and growing a business account is a whole other playing field. So, in this article we share our 5 hacks for using social media to market your PT business;
#1 - Get Started On The Right Platform
While there are A LOT of social media channels you do not need as a business owner, Facebook is one you DO! Not having a Facebook presence is sort of like not having an online presence at all. So once you have your business name locked in, jump on this platform and create your business page. You will need a profile image (which could be your business logo if you have one already), and a cover image - this is the larger banner like image at the top of the page.
Instagram is another great channel, for fitness business especially! With more than 180,000 Instagram users using the hashtag #fitness I think it is safe to say that platform is well inundated with FitFam enthusiasts.
When setting up a second social media channel (i.e. Facebook and Instagram), while they are different platforms, you want them to reflect the same or similar imagery and branding as each other. This may be by having the same profile picture on both channels so your followers see the link between the two.
TIP: While setting up your social media channels can be exciting, don’t get too carried away with joining a bunch of different platforms - just stick with one or two channels to start, you can always look to create other accounts once your business is up and running.
#2 - Content Is Key
Content is one of the main areas that business' fail on their social media, and it comes down to not having a social media strategy. NOTE: A social media strategy does NOT have to be a twenty page document illustrating what you would like your followers to gain from your content! It can be as simple a weekly template of what type of content you want to share, for example:
Monday = A Motivational Quote
Wednesday = A workout video
Friday = Healthy recipe idea
Saturday = Fitness Tip of The Week
Having a guide like this will ensure your content is consistent and covers the KEY areas you are interested in i.e. Fitness, Nutrition and information via tips and workout videos. Did you also notice that there is not content planned for EVERYDAY! While having content published every day is good, having GREAT content is better, so think quality over quantity. You could even look to set a colour theme to your social posts like @miniproteins pink theme!
The timing of your posts is important too - think about when YOU use social (before work, at lunch, in the evening) and publish your content around these peak times so you can maximise your engagement and reach of your content.
TIP: When using social media to market your business, sharing your expertise is a great way to gain credibility and provide value to your followers i.e. sharing fitness tips. Another content tip; publishing video content is a great way to extend your reach and engagement further than just publishing images - so get filming!
#3 - Use Apps To Make Your Content Sparkle
Ever wonder how some business’ create their amazing quote graphics, or edit their images so much that they POP and make you want to LIKE their posts? While some maybe be paying a graphic designer to create their graphics and edit their images, there is a much cheaper option, that being APPS!
To name a few apps that should be on your next download list:
- Word Swag is THE app for creating funky quote graphics,
- iMovie is great for editing videos,
- Afterlight is a great image editing app for straightforward editing.
TIP: Some apps do have a fee, so do your research and look at their reviews BEFORE you download.
#4 - Be Consistent
Having a social media strategy is one thing, but executing it is another. So make time to create content for your social channels and plan ahead. Facebook business pages allows you to schedule posts up to six months in advance. That means NO excuses for lack of content over the holidays or scheduled time off. There are also platforms such a Hootsuite and Tweetdeck that allow you to schedule content on other social channels.
#5 - Engage On Social Media
Lastly, ENGAGE with your followers and other relevant profiles on social media. When someone comments on a post of yours, ALWAYS comment back or like their comment. Social media is a great place to reach new potential clients, but it is also a place to communicate with them.
Liking and commenting on other relevant profiles and business’ is another great way to interact with those who are in the industry, while also extending your reach to more potential clients.
Like all technology, social media continues to evolve, with new features being developed regularly. To learn more about how to market your business using social media why not study our Fitness Business Essentials Course.