The Fitness Zone
Differentiating yourself from other Personal Trainers is an important part of selling your services and keeping ahead in this competitive industry. Here are 7 ways to stand out from the crowd by Alex Hendrick, Coach at the Australian Institute of Fitness, Adelaide campus.
Tip 1: Talk to Members
It might sound like the most obvious thing in the world, but how many PTs actually walk a gym floor and regularly introduce themselves to members? The answer is not many. If you want to stand out in the crowd, talk to members, and create a connection, don’t be one of those trainers who sit on their phones creating a barrier between themselves and potential clients. When they realise they need a Personal Trainer the member is far more likely to ask a trainer they know over a one who has never acknowledged their existence.
Tip 2: Train at Your Gym and Train Hard
One way to stand out from other Personal Trainers at your gym or studio is to practise what you preach, and make sure EVERYBODY sees it! Walk the gym floor in your PT uniform. Talk to a few members, maybe offer some advice or a spot. Then change into your workout gear, wear something colourful, no ipod, and do a cracking workout right in the middle of the gym floor. Members will be intrigued by your advanced training techniques and want to learn more.
Tip 3: Wear Something Colourful
Whether it is a pair of bright green shoes, or a high-vis training top. Make sure people can see you coming a mile away. The more people are aware of you the more potential for clients. It is not only wearing something bright but wearing appropriate clothing for the activity you are doing. If you are teaching a cycle class, don’t rock up wearing long track pants that may get caught in the wheel, dress appropriately!
Tip 4: Participate in Group Training
Jump into group exercise classes and get the instructor to do a little shout out for you. Group classes can be quite large and clicky. The more people that know you the better your business will be. Members who attend group fitness tend to have the highest gym visits in comparison to non group fitness members.
Tip 5: Train your Fittest Clients in Peak Hour
If members see you train fit and strong people they will instantly think you are responsible for creating such a specimen. They will associate you as a high performance trainer and be tapping you on the shoulder for personal training in no time.
Tip 6: Become a Multi-Skilled Trainer
Have an array of training equipment and styles you are proficient in, such as kettlebells, suspension training, ViPR, boxing/kickboxing… anything that catches the eye. Nothing turns heads more than a client walloping the pads during an intense boxing session. Show off your skill sets – nobody notices a boring trainer, and keeping up with industry trends will keep you ahead of the game and prove you invest in your own development as a trainer.
Tip 7: Write Blogs and Bulletins for Your Local Club
The key to being a successful PT is to let people know you exist. Writing up blogs for the club web page or posting bulletins on the notice board are great little self-promotion tools to stand out and grab attention. Make sure the headline is catchy and there is a nice picture of you to go along with it. It is a great way to spread the good word on health and fitness, plus you get your name out there! If you gym doesn’t have a blog ask if you can post or feature on their social media channels!