With 20 years professional experience in the health and fitness industry, Justin provides a high level of leadership diversity to his role as General Manager – Victoria.
A multi-skilled and qualified professional with a solid industry background in sales, marketing, and general management, Justin is a people-centric leader who aims to support and assist others to grow and fulfill their potential, while constantly striving for innovation and excellence.
His passion for his fitness and wellness has led him to a career in the industry across many market segments. Starting with gym membership sales and completing a Diploma in Personal Training; then a career in Nutraceuticals as National Sales Manager; after which he explored entrepreneurship as an owner of multiple nutrition stores and founding and establishing a nutrition brand; before finally joining AIF in 2018.
Justin has completed studies in fitness, business, marketing, and sales, and is a firm believer in continuous education and consistently adding skills and learning from others.
As a fitness enthusiast, Justin walks the talk having competed at various levels in multiple sporting disciplines such as Rugby Union, Running and Cycling, and maintains an active lifestyle as a competitive triathlete.
Crawl, Walk, Run… learn your skills from others, start to shape them as your own, then get innovative and inspire others.