Meet Fitness Goals Of Your PT Business

Jun 26, 2014 | by AIF

The key for anyone wanting a career in fitness, or to become a Personal Trainer is to find your niche, says Daniel Hoy.

The personal training sector is booming, and with the Government’s focus on preventative health, that boom shows no signs of slowing down.

Everyone who graduates will have a similar set of ideas; they may be looking to open a gym, start an outdoor personal training group, work with a sporting team, or find employment in the industry. So what you need is a way to separate yourself from the pack. Given you will all learn the same things this is a seemingly difficult thing to achieve.

So to help you stand out from the crowd here are five tips to help you achieve your fitness career goals.

  • Specialise.The fitness industry is moving towards functional training. Gone are the days of simply setting a similar gym program for numerous clients; people now want their fitness program to fit their lives. A golfer wants to work out and improve his golf, a footballer wants to train in a way that will help him play better. You can capitalise on this by making your programs fit your clients.
  • Market yourself.Take advantage of the extra fitness education that helps you sell yourself. Find that one thing our community is missing and fill that void.
  • Continue your education.Add massage skills to your personal training ones. That enables you to treat your own clients, so instead of referring them for a massage, you can book them in yourself.
  • Don’t follow the herd. Stay on top of what’s happening in the industry, and up-to-date with the latest trends. Get involved in networking groups too.
  • Go corporate. Pitch yourself to corporations looking to improve the health of their staff. Run programs at lunchtimes. Even if you only do this once a week, it exposes you to a wide range of potential new clients.


At the Australian Institute of Fitness (AIF), we are no stranger to the competitive and evolving nature of the fitness industry. That’s why we remain the #1 fitness educator since 1979. We continuously raise the bar by providing the best education and resources through dynamic and hybrid training methods that mould to your lifestyle. We are strong believers in evidence over fads, so you can be assured your training with AIF will solidify your career for the long-term.

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