Running a Successful Massage Clinic

Jun 26, 2014 | by AIF

Massage Coach Marie Antony from the Australian Institute of Fitness in WA gives her top 20 tips on how to manage a successful massage clinic.

Whether you are running a massage practice in a health and fitness club, a medical centre, a sports club, from home, or through a mobile service, here are some tips for the smooth, efficient and successful running of your business.

  • Know’ your client name, occupation, sports e.t.c.
  • Build rapport with your massage clients.
  • Stand by your code of ethics.
  • Always look and dress appropriately while you’re at work wear a uniform.
  • Keep all of your clients on an electronic database.
  • Make sure all of your client files are in a locked filing cabinet.
  • Give clients a gift on their birthday and at Christmas, i.e. a free or discounted massage or a book on their sport.
  • Get your clients working for you; give them a discount for every new client they refer to you.
  • Make sure your towels and equipment are clean, hygienic and safe.
  • Be prepared; have a variety of lubricants to suit different modalities and clients’ needs, i.e. allergies, preferences.
  • Keep up-to-date with the massage industry with ongoing education.
  • Know your industry standards of practice and abide by them.
  • Read journals and research articles.
  • Be a member of a professional association and a health fund provider.
  • Have current Apply First Aid/CPR certificate, and Professional Indemnity and Public Liability Insurance.
  • Don’t undercharge or undersell yourself.
  • Confirm your clients’ massage bookings the day before.
  • Follow up each treatment with a phone call or email.
  • Be compassionate.
  • Be honest.

If you haven’t yet got your certificate to run your own massage practice then get qualified as a Massage Therapist.



At the Australian Institute of Fitness (AIF), we are no stranger to the competitive and evolving nature of the fitness industry. That’s why we remain the #1 fitness educator since 1979. We continuously raise the bar by providing the best education and resources through dynamic and hybrid training methods that mould to your lifestyle. We are strong believers in evidence over fads, so you can be assured your training with AIF will solidify your career for the long-term.

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