Expert Tips On How To Market Your PT Business

Jun 26, 2014 | by AIF

The art of selling personal training is not a skill that comes naturally to many fitness professionals, yet it is a vital part of building and managing your business to assure long-term success, says Jared Thomlinson, Australian Institute of Fitness QLD Course Crusader.

Like learning a new exercise, developing your sales skills takes expert guidance, training and practice! If you are serious about your personal training career, consider doing a course so you can learn the tried and true sales techniques that will help you maximise your income. AIF’s Fitness Business Manager program is a great place to start!

Until then, here are four tips that can you can apply today to help you sell personal training more effectively!

1. First Impressions Count! It is imperative that the first encounter between a Personal Trainer and a potential future client is memorable and aligns with your business values. Make sure you project confidence: you will expect your client to open up to you and trust you, so they need to feel from the moment they meet you that you are a professional.

2. Build Rapport! This will help you connect to your potential client. If they connect with your personally, they will be more open to the sales process rather than thinking you are just after dollars.

3. Walk The Talk. Once you have a regular client base, if you are a great Personal Trainer who delivers what the client wants, people will refer clients to you. Referrals are like GOLD as your client has already done the sale for you!Treat every client like they are your only client and watch the referrals start pouring in!

4. Believe in What You Sell. You are not selling used cars or toasters! You are selling health, happiness, energy, confidence, longevity The list goes on! Enter a sales process truly believing that your potential client will be better off with you in their life due to your skills and how you can guide them. Remember, they have come to you for help, so don’t be afraid to help them!



At the Australian Institute of Fitness (AIF), we are no stranger to the competitive and evolving nature of the fitness industry. That’s why we remain the #1 fitness educator since 1979. We continuously raise the bar by providing the best education and resources through dynamic and hybrid training methods that mould to your lifestyle. We are strong believers in evidence over fads, so you can be assured your training with AIF will solidify your career for the long-term.

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