The Fitness Zone
Whether you are an aspiring Personal Trainer, wanting to see if a career in fitness is financially viable for you, or soon to be qualified PT, looking to establish your own business, one of the most common queries we are asked is, ‘how much should I be charging my PT clients?’
Gone of the days of the one flat fee! As the industry has evolved, so have our trainers, which has opened many different avenues and earning potential within the industry. So, here we cover five of the top services you can offer your clients, and what (on average) you could be looking to charge your clients.
#1 One on One Personal Training
As a Personal Trainer, the most common form or income is derived from one on one PT sessions. There are your 'bread and butter.' Now, like any role in any industry, you tend to earn more as you gain further experience in your position. Furthermore, some facilities and gyms provide a recommended, or minimum amount (so you do not under-cut the other PTs at the gym), you should charge your clients.
As an industry average a 30 minute one on one PT session generally goes for $45-$50.
#2 Small Group Training
Small group training is a GREAT way to gain new clients who maybe a little intimidated by a one on one session, or who are unable to afford the one on one fee. By offering small group training (SGT), your clients are also able to bring along friends, or even meet new gym members, while working towards their goals. Brining a social element to your sessions will encourage your clients to build relationships with fellow clients, AND keep them coming back, win-win! SGT is usually limited to 4- 6 clients in one session, but this is really up to you. The average charge for SGT is $20 per person, for 45 minutes. If the groups are slightly smaller, or larger, you can amend your charge accordingly.
Running a bootcamp is a service you can offer your clients as a cheaper option. As you can have a number of attendees at a bootcamp, you can offer a cheaper rate, while still maintaining a healthy overall hourly income.
Most bootcamps charge their participants $10 - $15 for a 45 - 60minute session.
#4 Twelve Week Challenge
Challenges are an AWESOME service, as they help your clients kick start their health and fitness goals. (Especially great for any one on one PT clients who may have dropped off their training). They can also be a great service that you can market to new clients!
What you include in you challenge will determine what you can charge, but for example:
A 12 week challenge that includes:
- An information evening including a fitness and nutrition seminar, and goal setting at the start of the challenge,
- Before and after photos and measurements,
- A Massage (from a qualified Massage Therapist),
- Exercise plans for the duration of the challenge, including 1 PT session per week, and 1 group session per week, and
- Ongoing support throughout the challenge, by means of a Facebook group, or email communication,
You could look at charging anything from $500 - $900. While this sounds like a lot of money, running a challenge requires hours or preparation to be successful. Remember the end goal is for your clients to achieve their goals and have FUN!
#5 Online Personal Training
Unless you have been living under a rock for the past few years, we are sure you would of heard of Australian Institute of Fitness graduate, and fitness influencer, Kayla Itsines! Kayla is the perfect example of a PRO online PT. Now, to be clear, you do not need to create your own app, or have six million followers to do this. But for any PT, regardless is your business is face to face or online, you would be silly not to have some sort of online presence.
A lot of Personal Trainers start by creating social media accounts to promote and advertise their skill sets, but to take your online PT business next level you will need to be creating a lot of content, have a website, and an eBook is a great resource that you can sell.
So what should an online PT be charging their clients? Again this comes back to what you are offering your clients online. If you were to start off by creating a one off eBook which included say a month's worth of programming, you could charge anything from $30 - $100 depending on the content.
When entering the industry for the first time, it is always a great idea to do a competitor analysis, of other PTs in your gym, or of different gyms/ bootcamps in your area to find out what they are charging, as while the above are industry averages, there are other things to take into consideration when setting your fees. These include, demographic in your area, target market (e.g. Mums who are on maternity leave and not working, in comparison to corporate clients), and your experience and services you offer.
These options are not the only way you can earn income as a Personal Trainer, as some facilities offer an employment option, and there are MANY different ways you can structure your payment plans too!