The Fitness Zone
It’s no secret that becoming a personal trainer is a rewarding career move. But how do you break into the pack of PTs in your suburb? And, more importantly, how do you stand out from the crowd?
Step into Life’s founder and director Larry Cohen shares his advice for creating a successful personal training business in today’s competitive marketplace.
1. BE AN ENTER-TRAINER
With hundreds of personal trainers in your local area, it’s vital to develop your enter-trainer skills. Because only those with the best people and communication skills will survive and thrive.
While being qualified is crucial for the best interests of you and your clients, it doesn’t stop there. To retain your members and build your business, you will need excellent enter-trainer skills.
It’s all about smiling, being bubbly and vivacious. Plus, being able to explain complex fitness or exercise physiology concepts in simple layman terms. Today more than ever you need to make exercise interesting for your clients – in every session. Because, as you know, word of mouth is the best recommendation you can get. If your clients are engaged and happy with your service they will talk about you with friends, promote you on social media and recommend you to their networks.
2. PICK YOUR ENTRY POINT, WISELY
You might have noticed, it’s just not possible to be a jack of all trades in the personal training industry. In your first year, especially, it’s impossible to cater for every different kind of client.
Instead, try to create a strategic plan of what client demographic you want to work with as your primary client base and target only those people.
3. BUILD BUSINESS AWARENESS
Personal training business awareness comes with time, experience and discipline. However, as a brand new trainer, there are ways to fast track your business awareness. Here’s how:
Constantly analyse what is working and what is not for your business;
Always be aware of how you can do better; and
Set some Critical Success Factors or Key Performance Indicators and keep track of them.
Many new trainers make the mistake of not only failing to set CSFs or KPIs, but not actually knowing what they are in the first place. By definition, KPIs are a measurable value that demonstrates how effectively your business is achieving key objectives. Remember, every business is different so it’s important to set realistic goals that you hope to achieve for your first year in personal training.
Step into Life Australia was the pioneer of group outdoor personal training in Australia in 1995. Today, our programs operate in more than 130 parks and open spaces Australia-wide.
Want your own piece of the group outdoor personal training revolution? Enquire about becoming a Step into Life franchisee today.