3 Cross-Promotional Strategies
In order to reap the greatest benefit from your massage qualification, however, both in terms of the number of people it can benefit and the revenue it can generate, you must market your services effectively. The following cross-promotional strategies will help to ensure that you fill your schedule with not only training sessions, but also massage appointments. By offering both services to clients, you will be delivering a more holistic experience as well as elevating your professional standing.#1. Incorporate Massage Into Your Training Programs
In the same way that clients often get a ‘try before you buy’ taste of your PT sessions, incorporating massage into your training sessions is a great way to create a need and a desire for that service. You have the ability to create a huge point of difference between yourself and other personal trainers by incorporating a few minutes of massage techniques into your clients’ cool downs, promoting recovery as the body returns to a resting state. Alternatively, you could incorporate massages into your client’s package, including treatments at particular increments as their sessions progress. We know just how important de-loading can be with regards to client welfare and recovery, so strategically placed massage treatments can assist in breaking up the routine and ensure clients are recovering adequately. In turn, this gives them the ability to perform better.#2. Offer Vouchers For Massage Services
Vouchers can be an additional income stream for your business as well as a great marketing tool. You can give them to your clients to reward them for hitting goals, or for special events such as birthdays, and offer them for sale for clients to buy as gifts for others, which may also serve as a referral for ongoing patronage. All of these options promote your skills and generate more business. Great voucher ideas include half price discounts, buy two get one free, and 60 minutes for the price of 45, to name just a few.#3. Organise Seminars On The Benefits Of Massage
Whether graduating with the Certificate IV in Massage Therapy HLT42015 or the Diploma of Remedial Massage HLT52015, AIF massage graduates are trained in a range of areas, including deep tissue massage, sports massage and therapeutic stretching. The breadth and depth of knowledge that students gain from doing either of these courses enables them to spread the word of the benefits of massage to the masses – both clients and prospective clients. Clients that are more self-aware are more likely to make healthy choices away from their time with you. As their trusted health professional, you are in a position to educate them about how the body moves and functions, how it should feel, and what to do when it doesn’t feel the way it should. Regular free seminars provide a great opportunity to do this, and to reach new prospective clients by inviting your existing clientele to bring a friend along, with the possible additional incentive of special offer vouchers. Need more tips on the massage side of your skill set? Here are some more articles you might like:Â- The benefits of massage and exercise on overall wellbeing
- Massage therapist career tips on marketing your business
