The Fitness Zone

How To Promote Massage Services Of Your PT Business

Jan 18, 2022 | by AIF

As a personal trainer, you have the skills to offer a range of services to your clients to help them achieve their health and fitness goals – but what happens if your regular clients are unable to train due to stress or injury? This is where massage comes in.

Adding massage to your PT skillset can enable you to maintain a consistent income stream during those times when a client cannot train with you, but could benefit from receiving massages. It needn’t be restricted to injured clients either, it can also be a supplementary service you offer to other training clients to help them both de-stress and perform better.

3 Cross-Promotional Strategies

In order to reap the greatest benefit from your massage qualification, however, both in terms of the number of people it can benefit and the revenue it can generate, you must market your services effectively.

The following cross-promotional strategies will help to ensure that you fill your schedule with not only training sessions, but also massage appointments. By offering both services to clients, you will be delivering a more holistic experience as well as elevating your professional standing.

#1. Incorporate Massage Into Your Training Programs

In the same way that clients often get a ‘try before you buy’ taste of your PT sessions, incorporating massage into your training sessions is a great way to create a need and a desire for that service.

You have the ability to create a huge point of difference between yourself and other personal trainers by incorporating a few minutes of massage techniques into your clients’ cool downs, promoting recovery as the body returns to a resting state.

Alternatively, you could incorporate massages into your client’s package, including treatments at particular increments as their sessions progress. We know just how important de-loading can be with regards to client welfare and recovery, so strategically placed massage treatments can assist in breaking up the routine and ensure clients are recovering adequately. In turn, this gives them the ability to perform better.

#2. Offer Vouchers For Massage Services

Vouchers can be an additional income stream for your business as well as a great marketing tool. You can give them to your clients to reward them for hitting goals, or for special events such as birthdays, and offer them for sale for clients to buy as gifts for others, which may also serve as a referral for ongoing patronage. All of these options promote your skills and generate more business. Great voucher ideas include half price discounts, buy two get one free, and 60 minutes for the price of 45, to name just a few.

#3. Organise Seminars On The Benefits Of Massage

Whether graduating with the Certificate IV in Massage Therapy HLT42015 or the Diploma of Remedial Massage HLT52015, AIF massage graduates are trained in a range of areas, including deep tissue massage, sports massage and therapeutic stretching.

The breadth and depth of knowledge that students gain from doing either of these courses enables them to spread the word of the benefits of massage to the masses – both clients and prospective clients.

Clients that are more self-aware are more likely to make healthy choices away from their time with you. As their trusted health professional, you are in a position to educate them about how the body moves and functions, how it should feel, and what to do when it doesn’t feel the way it should. Regular free seminars provide a great opportunity to do this, and to reach new prospective clients by inviting your existing clientele to bring a friend along, with the possible additional incentive of special offer vouchers.

Need more tips on the massage side of your skill set? Here are some more articles you might like: 


If you’re interested in expanding your PT offerings and your income potential with the addition of massage services, click here to find out more about studying for your Certificate IV in Massage Therapy, and click here to get the lowdown on enrolling to become a remedial massage therapist.



The Australian Institute of Fitness
The Australian Institute of Fitness (AIF) is the largest and longest established fitness training organisation in Australia, with dynamic training methods and expert course coaches nationwide - spanning fitness, massage and nutrition. The AIF qualifies more fitness professionals than any other provider in Australia, as well as offering a broad range of continuing education courses (CEC), upskilling resources and partnership programs for existing industry.

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Disclaimer: Where Certificate III in Fitness, Cert III/Cert 3, or Fitness Coach is mentioned, it refers to SIS30321 Certificate III in Fitness. Where Certificate IV in Fitness, Cert IV/Cert 4, or Personal Trainer is mentioned, it refers to SIS40221 Certificate IV in Fitness. Where Master Trainer Program™ is mentioned, it refers to Fitness Essentials and SIS40221 Certificate IV in Fitness. Where Master Trainer Plus+ Program™ is mentioned, it refers to SIS30321 Certificate III in Fitness and SIS40221 Certificate IV in Fitness. Where Certificate IV in Massage or Cert IV/Cert 4 is mentioned, it refers to HLT42021 Certificate IV in Massage Therapy. Where Diploma of Remedial Massage is mentioned, it refers to HLT52021 Diploma of Remedial Massage.

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