The Fitness Zone

How To Promote Massage Services Of Your PT Business

Dec 21, 2016 | by AIF

With the peak period in the fitness industry just around the corner, most Personal Trainers are busy with clients who are ready to smash their New Year resolutions.  As personal trainers, we have THE skills that can offer a range of services to our clients achieve their health and fitness goals, but have you ever wondered what you might do if your regular clients are injured or even stressed and unable to train? Lindsay Stirrat,  Massage Master Coach at the Australian Institute of Fitness, QLD, is here to share how being a multi skilled PT will help you maintaining your business, and give you the ability to offer your clients more than just a workout.  

The worry of loss of income due to client injury or stress is one thing that personal trainers with massage qualifications don’t have to worry about!

This is because a trainer with a massage qualification has the ability to offer another service that will help their client with the challenge at hand, while maintaining a consistent income. But with great power comes great responsibility, and if you don’t market yourself properly, no one will take advantage of the education and experience that you can provide.

So, here are THREE cross-promotional strategies that will ensure you’re kept busy for months to come and your clients are healthy and happy;

#1 Incorporate Massage Into Your Training Programs

In the same way that clients get a ‘try before you buy’ taste of your PT sessions, incorporating massage into your training sessions is a great way to create a want, a need and a desire for that service. You have the ability to create a huge point of difference between yourself and other personal trainers by incorporating massage techniques, say, into your cool down as you promote recovery as the body returns to a resting state.

Alternatively, massages could even be incorporated into your client’s package, whereby treatments are offered at particular increments as their sessions progress. We know just how important de-loading can be with regards to client welfare and recovery, so strategically placed massage treatments can assist in breaking up our routine and ensure clients are receiving the recovery they deserve, in turn giving them the ability to perform better.

#3 Offer Vouchers For Massage Services

Vouchers can be an additional income stream for your business as well as a great marketing tool. You can give them to your clients to reward hitting goals, or for special events such as birthdays, or offer them for sale for your clients to buy as gifts for others – This is a GREAT idea for Christmas! All options will promote your amazing skills and generate more business. Great voucher ideas include gifts, half prices discounts, buy two get one free, 90 minutes for the price of 60mins… and lots more!

#3 Organise Seminars On The Benefits Of Massage

Institute Massage graduates are trained in a range of areas of remedial therapy, including foam rolling, trigger point therapy and stretching. The invaluable education you receive allows you to preach to the masses, educating both clients and prospective clients about the benefits that each of these topics has upon the body. More self-aware clients are more likely to make healthy choices away from their time with you.  As their trusted health professional, it is our responsibility to empower them and share knowledge about how the body moves, how it should feel, and what to do when it doesn’t feel the way it should. Regular FREE seminars provide a great opportunity for your clients to learn such pearls of wisdom, and by suggesting they bring a friend along it’s a great opportunity for others to see how your skills and knowledge can positively impact them.



At the Australian Institute of Fitness (AIF), we are no stranger to the competitive and evolving nature of the fitness industry. That’s why we remain the #1 fitness educator since 1979. We continuously raise the bar by providing the best education and resources through dynamic and hybrid training methods that mould to your lifestyle. We are strong believers in evidence over fads, so you can be assured your training with AIF will solidify your career for the long-term.

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