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The Fitness Zone

Using Facebook and Twitter for Business
February 18, 2013

Do you have a personal training or massage business? Having a professional social media presence can be beneficial for marketing and networking, but you need to get it right.

The most valuable piece of wisdom is knowing how and when to separate your personal and professional life. Ultimately, if your private content is questionable, yet open for the online world to see, it could end up hindering your business rather than being beneficial.

Jokey tweets or tagged intoxicated photos of yourself may not go down well with your existing and prospective clients even potential employers. So ask yourself what type of image you are presenting if your pages are left open for public viewing.

Here are some tips to present a professional online image.

Separating Work From Personal

Sometimes it's not worth risking your online reputation if a little mishap is enough to tarnish your image. Imagine if a wall post or conversation you participate in on Twitter is controversial. What if you don't monitor your Facebook account 24/7 and can't get the offending content down in time? You face being judged by what you say and what others are saying about you. Even who you befriend or follow can impact your image. If you're concerned about this then it's best to keep your personal Facebook and Twitter pages private.

Your "Personal" Content May Be Professional

On the other hand if your personal content aligns with your business image, it can be helpful to leave your Twitter and/or Facebook profile/page open for all to see. Photos of sport days and participating in mud runs can ooze personality. It also reflects your active side to life that you're walking the fitness walk. This can be a great way to increase business marketing opportunities and your client base.

Using a Business Account

The best way for most people will be to create a page for Facebook and/or a separate account for Twitter. You can use it specifically to gain potential customers by posting fitness facts, quotes, sharing your favourite articles, providing inspiration, talking about health-related information, and of course the latest happenings at your business. That way, what you post will be viewed as positive and professional, and you can always use some of your personal content here too if it fits into your brand and the image you want to portray. Remember to keep it professional at all times and keep the chats about your heavy weekend to your personal account.

Want to know more about running a successful business? Check out the Fitness Business program the management course designed specifically for the fitness industry, which will certify you with a Diploma of Management, Cert IV in Small Business Management, and Cert IV in Business Sales.

This content is not intended to be used as individual health or fitness advice divorced from that imparted by medical, health or fitness professionals. Medical clearance should always be sought before commencing an exercise regime. The Institute and the authors do no take any responsibility for accident or injury caused as a result of this information.

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