Stop limiting your PT earning potential, with Lorena Sumich
Jul 19, 2021 | Published by Oliver Kitchingman
Lorena Sumich is the CEO and co-founder of KIXXFIT, an online platform that enables fitness professionals to upload, share and monetise on-demand training programs with new, fitness-focused audiences. Here, she chats with The Fitness Industry Podcast’s Oliver Kitchingman about helping everyday Personal Trainers get their piece of the huge online training pie; the advantages of real PTs over celebrity trainer platforms; reaching beyond the constraints of time and location to generate a secondary income; and how time-poor PTs can make better use of their time and skills.
Oli is Content Manager for Australian Institute of Fitness (AIF). He spent a number of years collating, curating and creating content as the editor of Australian Fitness Network’s Network magazine, and has worked across a number of other fitness titles and events. When he’s not slicing and dicing words or shooting the breeze with fitness figures on the Fitness Industry Podcast, he can be found pounding Sydney’s pavements on a quest for the elusive runner’s high.