The Fitness Zone
A big part of every Personal Trainer's job is staying on top of all the latest trends within the industry. Knowing what is in the interest of other personal trainers and also your clients will help you to stay ahead of the competition and ensure that your clients feel like you care about and understand their needs.
Building your knowledge in fitness, nutrition and business means you'll be better placed to advise your clients, as well as position yourself as an industry expert. Keep learning and stay up to date with these invaluable sources.
Online sources for personal trainers
Blogs and websites
In any profession, keeping your pulse on industry movements and upskilling is the best way to continually improve yourself and your business. When it comes to personal training, there are plenty of websites and blogs around to inspire, educate and motivate us. Whether it’s tips and tricks from industry experts, training advice or the latest trends in the fitness space, blogs and websites are where it’s at.
There are plenty of blogs out there that are probably doing things a bit differently to you as well so take their lead and establish yourself as an established expert who has a wealth of industry knowledge. It may be sharing transformational client journeys, like Kayla Itsines, or video libraries such as those curated by Emily Skye, there’s always something new to learn. Be sure to check out the Australian Institute of Fitness, Fitness Australia and the Australian Fitness Network for some great blogs and websites to follow.
Social media for personal trainers
Jump on social media to connect with clients, like-minded trainers or even those trainers who you look up to – it’s a wonderful way to remain visible in the personal training community. Regardless of where you are, Facebook, Instagram, Twitter and even LinkedIn are an ideal place to connect with others, share your insights and seek out new methods and strategies.
Social media also gives trainers a wonderful platform to promote the positive effects of living a healthy life – mind, body and spirit. Follow the people who you believe can teach you the most, whether it’s training tips, running a business or connecting with clients, there are always fellow trainers out there who have information to share. Always remember, social media is also a great way for you to inspire others, and present yourself as an expert in the field.
Forums for personal trainers
Want some insider information? How about a lively discussion on the latest fitness trends? Forums are a wonderful way to get involved with fellow industry professionals. Forums are great because you’ll receive a wide variety of responses from different professionals. While some will specialise in weight lifting, others may specialise in cardio plans, so you’ll really get a look into different exercises, routines and programs, a real variety of topics and responses.
Whether it’s how to create the best training plan for circuits, how to work with seniors or advice on starting your own personal training business, information gathered through forums is generally honest and diverse, and they’re a great way to further your understanding and training.
Try these forums:
Continuing Your Education
Arguably one of the best ways to stay ahead of the training curve is to sign up for fitness professional courses and workshops. The Australian Institute of Fitness runs a range of education and training courses so that you can learn and add to your fitness qualifications, from nutrition to wellness, all the way to boot camp and boxing.
Even though you think you might know everything about being a personal trainer and all about fitness and exercise, you really can’t learn enough. With many new discoveries and studies being conducted each and every year, new information is always being uncovered, so you can always get to know these new facts and use them to your benefit for your business and for your clients.
Signing up and completing further education always looks good for your reputation and shows that you are dedicated to your profession and care about your learning. Australian Fitness Network offers a variety of courses for you to upskill and continue growing as an industry expert
It's simple stuff, but just keep talking to other Personal Trainers. Face-to-face networking at industry events and conferences, such as FILEX is one of the best ways to build professional relationships and tap into a new and exciting knowledge pool. By getting to know other professionals, you can know who is in your area, what they specialise in and how you can all work together to progress your business.
Although other personal trainers might be your competition in your local area, the truth is, working together is only going to benefit you all. You might be able to specialise in programs to help people lose weight. Another personal trainer you meet might be the best weight trainer in the local area. If someone looking to lose weight visits your colleague, they’ll be able to refer your services instead.
The same works if someone approaches you to get help with gaining muscle mass that you think your colleague would be best to help them with. In the end, networking with others, even your direct competition, can benefit everyone.
Take a personal training course to keep up with fitness trends
Looking to take your expertise and knowledge to the next level? The Australian Institute of Fitness provides students with training as a personal trainer or fitness instructor. Explore personal training course options here.
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