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The Fitness Zone

Where Can A Career In Massage Take You?
August 26, 2016

If you are thinking about pursuing a career in the Massage industry, NOW is the perfect time. Why you ask? Because as more and more people recognise the benefits that massage can have, the higher the demand for qualified Remedial Massage Therapists, PLUS, there are a number of different career avenues you can take. Here we explore FIVE amazing different career options, so you know the diverse opportunities a Remedial Massage Therapist qualification can offer you.

#1 Work With Professional Athletes

The benefits of massage for athletic performance, recovery and rehabilitation are becoming more recognised in the industry, with some athletes known to receive massage’ DAILY during peak competitions. What does this mean for Remedial Massage Therapists? More career opportunities in this field, YAHOO!

One of The Australian Institute of Fitness’s Career Partners, Julia Russell Massage, has been providing massage services that cater to the needs of elite and local sporting teams, well as individual athletes for over fifteen years, and they employee Institute Warriors!

Everything you need to know about sports massage

Looking to help condition athletes at all skill levels? A sports massage therapist may be the job you’re looking for. By using massage techniques tailored to a client’s individual sport type and how often they’re playing, sports massage therapists target specific muscle groups depending on what’s most used.

Higher-level athletes may also require sports massage therapists to condition their muscles before sporting events, and then help recover following, especially during rigorous training sessions or events.

Importantly, a sports massage is not a relaxation massage. It stretches tight muscles, stimulates inactive muscles and improves the overall condition of the tissue. Sports massage is meant to be quite strenuous and is used to reduce stress and tension that can often build up in the body during exercise.

In essence, sports massage is used to increase endurance, help improve performance, reduce the amount of recovery time following an injury and help to prevent an injury from even occurring.

How does sports massage work?

As a sports massage therapist, your first job is to find out about the health and lifestyle of your client. This means discussing what kinds of sports they partake in, how often and how physically fit they are.

Techniques used during a sports therapy massage include:

  • Soft tissue release
  • Neuromuscular techniques – targeting trigger points in the nervous system
  • Positional release to relax hyperactive muscles
  • Fascial release – slow kneading to release the tissues around the muscles

#2 Be Your Own Boss


The opportunities for Remedial Massage Therapist’s starting their own business in the industry are endless. From offering massages to your network of friends and family outside of your ‘full-time’ job, to earn extra income, partnering with a Personal Trainer or local sports club, or opening your own clinic, this qualification is one that truly opens doors.

Starting your own Massage business may sound a little daunting, but don’t worry our Remedial Massage Therapist program will have your business planning in motion before you finish your course. Having a business and marketing plan is essential when starting your own business, along with having your own ABN (Australian Tax Number), and a massage table of course!

To learn more about running your own business, check out our Fitness Business Essential Program.

#3 Combine Your Personal Training Business With Massage


If you have a passion for fitness and massage why not pursue a career in both? Alike the increase in numbers of professional athletes receiving regular massages, everyday gym-goers benefit HUGELY from treatments, and having BOTH Personal Training and Remedial Massage Qualifications under your belt you will widen your potential client base.

Whether you give your PT clients a ten minute massage at the end of every session, incorporate massage into your clients training plan, or market both services separately, being multi-skilled means you have more services to offer that other Trainers or Massage therapists, making you the #1 pick to new cllients.

#4 Become A Mobile Or Corporate Massage Therapist


Stress relief, reduction in muscle tension and relaxation, are just some of the benefits that are sparking the interest of many business to bring therapist into the workspace. The theory behind this initiative, is by giving employees short 10 minute massages at their desk while working, it will help release tension in their shoulders from working at a desk, relieve stress and make them feel valued.

As a mobile or corporate Massage Therapist, you will have the opportunity to work flexible hours plus you have the opportunity to meet a variety of people, who may become long term, regular clients!

Three Minute Massage, a Career partner of The Australian Institute of Fitness, work with a number of corporate business, delivering short massage in the workplace, and they recruit from The Institute.

#5 Kick Start Your Career In Massage At A Clinic


There are a number of benefits starting your massage career in a clinic. Firstly the business is already established, and probably has a large database of regular clients, PLUS, there is no need to buy any equipment!

Working in a clinic would usually make you an employee, however, some business’ run a sub-contractor model. This is where you run your business out of an established facility and pay a fee to rent the space.

To find more about a career in Remedial Massage, come along to one of our Open Days and see what career opportunities are available in the industry on Fitness Careers.

Starting your own massage business

There are plenty of people out there who dream of being their own boss. Taking control of their lives, have something that’s their very own and creating their own employment opportunities. This is certainly an option for massage therapists.

Of course, there are several things to consider though before you jump right into it.

  • You’ll need an ABN
  • Ensure you’ve organised insurance
  • Align yourself with a massage association – this is organised once you’re certified and ensures you are always kept updated with all the industry news. It also gives you more credibility when it comes to finding clients.
  • Pick your location carefully – make sure there is demand for a massage therapist in the location you’re considering
  • Choose and register your business name
  • Ensure you have an online and social media presence – this means having a website where clients can find you and having social media pages. If you want to go one step further, consider having an online booking system and a blog so you can share your thoughts with your clients and present yourself as a thought leader.

If you’re open to it, it may also be a good idea to analyse what will be better for you personally in terms of your business location. Is it better to be mobile or would you prefer to have an actual shop front so clients come to you?

Additionally, register with as many health funds as you can. This means your clients will be able to claim a rebate. Contact each health fund directly. There will be forms that you need to fill out and you’ll need to apply for a provider number.

Be mobile: how to succeed as a mobile massage therapist

Launching your own business can be overwhelming, especially as there is so much to consider when having an office or shopfront space. A good alternative is to become a mobile massage therapist, where you go to clients’ homes, hotels or other facilities. Many massage therapists choose to go mobile to avoid having the overheads involved with an office space. Some also start off mobile, hoping to eventually secure office space for their business to grow.

Know the risks

In order to succeed, you need to know the risks. The most obvious risk is safety when it comes to going into stranger’s homes or businesses as there’s no real way to screen clients prior to an initial consultation. To mitigate this, ensure at least one person knows where you are going at all times. It’s also a good idea to let the security of buildings or concierge’s know who you are and what you’re doing so they can check on you if necessary.

Have a plan

It’s also crucial to have a business plan in place. It’s basically the same for a mobile massage business as it is for any other – conduct a market study to ensure there is a need for your services, figure out what equipment you’ll need and ensure your vehicle can transport it, devise a marketing strategy including a website and social media presence and set up a good referral network. Of course, it’s also vital to have all the necessary legal elements set up, including your education requirements, an ABN and insurance.

Looking for a massage therapy course near you?

Ready to take the next step in your career as a qualified massage therapist? The Australian Institute of Fitness offers several massage therapy courses to provide our students with a practical and comprehensive education. You can choose to study one of the following massage courses:

This content is not intended to be used as individual health or fitness advice divorced from that imparted by medical, health or fitness professionals. Medical clearance should always be sought before commencing an exercise regime. The Institute and the authors do no take any responsibility for accident or injury caused as a result of this information.

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